Some Types of Food Stylists
Food styling must adapt to the specific media platforms where it will be presented and cater to the preferences and expectations of the audience. As a result, there are several types of Food Stylists, each specialising in a particular domain.
Editorial Food Stylists capture still shots of food to be featured in cookbooks, recipe books, newspapers, magazines, and other editorial publications. Their work focuses on photography that vividly portrays various recipes, raw ingredients, culinary tools, processes, and products.
Advertising Food Stylists collaborate with advertising agencies or marketing teams, receiving briefs from them so that they can cater to client requirements. Their proposals must align with recommended colours, props and visuals according to the storyboard, ensuring the perfect representation of products in advertisements.
Web Food Stylists are experts in crafting visually appealing food presentations for websites, blogs and e-books. They typically rely on minimal props and lighting, favouring the simplicity of natural light for their setups to create mouthwatering visuals in a digital context.
Some Techniques & Tools Employed by Food Stylists
Partial cooking of food allows Food Stylists to maintain the visual appeal of food in photographs as it prevents the food items from shrivelling up due to the loss of moisture. For instance, meat is typically prepared until it appears just done to retain a better appearance than when fully cooked.
Skewers and toothpicks are useful to insert into hamburgers or stacks of pancakes to keep them upright and visually appealing.
Putty or wax, when placed strategically between the food and a solid surface, holds the two together and prevents them from tipping or rolling away during a photo or video shoot.
Soap can be used to create bubbles in drinks and mimic froth in whipped eggs.
Clear acrylic ice cubes are employed instead of regular ice cubes, especially in drinks and dishes like shrimp cocktails. These faux ice cubes do not melt quickly and are less messy, making them a practical choice in warm environments and for cleaner photography.
Dye and paint help enhance the colour of food. These additives are typically applied to dishes after food preparation. For instance, wood stain and shoe polish can give poultry dishes a golden brown appearance, as if freshly baked.
Motor oil is used as a substitute for maple syrup as it is easier to photograph.
White glue may be used as a milk substitute, mainly to display cereal, because its thicker consistency allows cereal to stay crisper longer and look more palatable. Fast-drying glue also proves helpful in holding crumbled or torn food items together during styling.
Glycerin may be used for food preservation.
A Food Stylist’s Skill Set
Culinary skills are critical for Food Stylists to appreciate diverse cuisines and ingredients, understand and apply cooking techniques, and use appropriate props, tools and aids to plate and style different food items.
Colour expertise helps Food Stylists understand what it takes to make food look appetising in photos and videos and also have a keen sense of the colours that complement the colour of the food item.
Chemistry skills help Food Stylists use safe and appropriate chemicals to make food items appear presentable. Creating compelling visuals sometimes calls for using fake food or creating props. Furthermore, it is essential to know how long food items can be kept at room temperature before they require refrigeration.
Photography skills are critical to the work of Food Stylists who must capture close-up shots of food items using the right camera angles and photography principles for effective marketing.
Organisational skills and attention to detail are essential since Food Stylists must carefully plan every aspect of a shoot, including the appropriate garnishes, textures and colours. They must also ensure food items to be photographed or filmed are ready and available on time and in the correct place, arrange essential props and accessories, set up the presentation area, and manage various other responsibilities.
Time management is vital for Food Stylists to manage tight schedules. They must ensure that the food to be photographed or filmed is available on time and that its appearance and structure can last throughout the photo or video shoot.
Adaptability is key for Food Stylists to work in diverse settings that may be indoors or outdoors, in professional kitchens or on sets, and have varying temperature and light conditions.
Communication skills are handy to work with clients and understand their requirements while collaborating with creative professionals, such as photographers, writers, directors and producers, to fulfil the client’s vision aesthetically and effectively and achieve overall goals.
Budget management helps Food Stylists allocate resources efficiently to the various needs of a project, including ingredients, props, tools and other equipment.
Current Scenario
The employment outlook of a particular profession may be impacted by diverse factors, such as the time of year (for seasonal jobs), location, employment turnover (when people leave current jobs), occupational growth (when new roles are created), size of the occupation, and industry-specific trends and events that affect overall employment.
The job prospects for Food Stylists are anticipated to experience 14% growth up to 2028. As Food Stylists play an integral role in marketing, advertising and social media, and given the boom in food delivery apps, the need for professionals who can create visually appealing and appetising presentations is expected to remain strong in the coming years.
The Role of Resumes in an Era of Accelerating Digital Recruitment
Social media has transformed how business is conducted worldwide; professional networking platforms are rapidly becoming valuable business tools that give recruiters ready access to the best talent.
However, resumes continue to dominate the recruitment field. Often used interchangeably with a CV (curriculum vitae), a good resume goes a long way in making a favourable first impression on a potential employer.
As a concise document that lists the most recent education, work experience, and abilities obtained that align with a potential job description, creating a resume is one of the most critical steps during a job search.
A clear and well-edited description of job responsibilities and quantisation of accomplishments with numbers and percentages makes a resume a first-class tool to market oneself, so a prospective employer can have a quick and comprehensive look at how an applicant can contribute to organisational success.
Potential Pros & Cons of Freelancing vs Full-Time Employment
Freelancing Food Stylists have more flexible work schedules and locations. They fully own the business and can select their projects and clients. However, they experience inconsistent work and cash flow, which means more responsibility, effort and risk.
On the other hand, full-time Food Stylists have company-sponsored health benefits, insurance, and retirement plans. They have job security with a fixed, reliable source of income and guidance from their bosses. Yet, they may experience boredom due to a lack of flexibility, ownership, and variety.
When deciding between freelancing or being a full-time employee, consider the pros and cons to see what works best for you.