Free Online Marketing Courses
Alison's range of free online Marketing courses, from social media marketing and marketing management courses to public relations tutorials and digital marketing lessons, will teach you how to attract customers and convince them to buy and use your product or service. Marketing is a crucial function in any organisation, large or small, so learning about these essential marketing topics will bring your résumé to the next level in no...…Read More
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![Diploma in Retail Management Diploma in Retail Management](https://cdn01.alison-static.net/courses/2468/alison_courseware_intro_2468.jpg)
Diploma in Retail Management
- Define ‘merchandising’ and ‘pricing’
- Compare marketing and brand management
- List the many retail sales channels
- Recall different security procedures Read More
![Diploma in Events Management Diploma in Events Management](https://cdn01.alison-static.net/courses/2377/alison_courseware_intro_2377.jpg)
Diploma in Events Management
- Identify the different types of events
- Explain the importance of customer service
- Describe the process of organizing small and private eve...
- Outline the different stages of event promoti... Read More
![Visual Merchandising Essentials Visual Merchandising Essentials](https://cdn01.alison-static.net/courses/5790/alison_courseware_intro_5790.jpg)
Visual Merchandising Essentials
- Define the core features of visual merchandising
- Outline the basics of store layout and the role of a sto...
- Discuss the use of lighting, colour, music and scent to ...
- Identify the challenges and limitations of vi... Read More
![Retail Management: Marketing and Brand Management Retail Management: Marketing and Brand Management](https://cdn01.alison-static.net/courses/2470/alison_courseware_intro_2470.jpg)
Retail Management: Marketing and Brand Management
- Define what is meant by a trend
- Describe how best to target customers in your store
- Outline how to communicate with customers Read More
![How to Arrange Successful Fundraising Events How to Arrange Successful Fundraising Events](https://cdn01.alison-static.net/courses/6479/alison_courseware_intro_6479.jpg)
How to Arrange Successful Fundraising Events
- Define the concept of fundraising
- Discuss the steps for arranging a successful fundraising...
- Summarise the tools and resources that can he... Read More
![Diploma in Marketing Management Diploma in Marketing Management](https://cdn01.alison-static.net/courses/1603/alison_courseware_intro_1603.jpg)
Diploma in Marketing Management
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how marketing of services differs f...
- Discuss how marketing theory has evolved Read More
![Pharmaceutical Product Development and Marketing Pharmaceutical Product Development and Marketing](https://cdn01.alison-static.net/courses/6425/alison_courseware_intro_6425.jpg)
Pharmaceutical Product Development and Marketing
- Explain the significance of pharmaceutical marketing to ...
- Recall the historical overview of pharmaceutical marketi...
- Outline the MHRA approval process Read More
![Marketing Touchpoint Analysis for Businesses Marketing Touchpoint Analysis for Businesses](https://cdn01.alison-static.net/courses/6131/alison_courseware_intro_6131.jpg)
Marketing Touchpoint Analysis for Businesses
- Explain the process of tracking acquisitions across your...
- Identify key metrics you can use to inform your digital ...
- Outline actionable steps you can take to trac... Read More
![Diploma in Sales and Distribution Management Diploma in Sales and Distribution Management](https://cdn01.alison-static.net/courses/2229/alison_courseware_intro_2229.jpg)
Diploma in Sales and Distribution Management
- Define the relationship between sales management and oth...
- Explain the dominant influence of small and large scale ...
- Discuss the supremacy of production or manufa... Read More
![Maximizing Customer Engagement for Business Growth Maximizing Customer Engagement for Business Growth](https://cdn01.alison-static.net/courses/5376/alison_courseware_intro_5376.jpg)
Maximizing Customer Engagement for Business Growth
- Describe the ‘audience first’ approach to business
- Outline the benefits of identifying your target audience
- Discuss how to calculate the customer lifetim... Read More
![Basics of Business Consulting Basics of Business Consulting](https://cdn01.alison-static.net/courses/5813/alison_courseware_intro_5813.jpg)
Basics of Business Consulting
- Discuss the purpose of conducting a needs analysis
- Outline the ethical issues in business
- Identify and implement ethical business practices
- Select the best option to find a consulting j... Read More
![Introduction to Effective Bid Writing Introduction to Effective Bid Writing](https://cdn01.alison-static.net/courses/6339/alison_courseware_intro_6339.jpg)
Introduction to Effective Bid Writing
- Define the three fundamental principles for writing a su...
- Discuss the role and responsibilities of a bid manager
- Describe the importance of proposal structure... Read More
![Global Marketing Research and Strategies Global Marketing Research and Strategies](https://cdn01.alison-static.net/courses/2258/alison_courseware_intro_2258.jpg)
Global Marketing Research and Strategies
- Describe the development of competitive strategy
- Explain market size assessment and the new market inform...
- Discuss the effect of information technology ... Read More
![Tourism - Marketing and Promotion Tourism - Marketing and Promotion](https://cdn01.alison-static.net/courses/1652/alison_courseware_intro_1652.jpg)
Tourism - Marketing and Promotion
- List and explain the five main challenges to promoting t...
- Identify the three target audiences of tourism promotion
- Summarise how tourism promoters can create ca... Read More
![Intermediate Customer Service and Retention Management Intermediate Customer Service and Retention Management](https://cdn01.alison-static.net/courses/7119/alison_courseware_intro_7119.jpg)
Intermediate Customer Service and Retention Management
- Analyze key customer retention metrics to evaluate their...
- Apply advanced communication techniques to enhance custo...
- Assess the cost implications of customer acqu... Read More
![International Marketing and Supply Chain Management International Marketing and Supply Chain Management](https://cdn01.alison-static.net/courses/3175/alison_courseware_intro_3175.jpg)
International Marketing and Supply Chain Management
- Discuss the importance of international marketing
- Describe the factors that make product adoptions mandato...
- Outline the major international strategies th... Read More
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