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Retail Management: Marketing and Brand Management
Learn how to market your store and manage your brand effectively with this free online course in retail marketing.
Description
First, you will be introduced to the concept of trends, and how they influence consumers and retail stores of all kinds. You will learn how to target customers using these trends, and how to communicate using different conversational tools depending on the situation. You will learn how to handle the issue of unhappy customers, and how to balance your customer relationships with the need to keep the store running as efficiently as possible.
Next, you will learn about the concept of multiple channels and how they can help you to sell your products with a wider reach. You will be guided through the concept of retail marketing and how to use it most effectively in each specific sales channel. You will be shown how marketing relates to the budget, and how to get the most out of the budget that you have available.
Finally, you will learn about brand management, and will be able to explain the difference between branding and marketing. You will be taken through the best ways to develop your brand, and the resources available to you. This course focuses on how you present your store and your products to your target market, and how to utilise marketing, multiple channels and trends to advance and promote your brand. Whether you are looking for a fresh angle on your brand or just starting out, this is the course for you, so start learning today.
Start Course NowModules
Trends, Targeting, and Communicating with Customers
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Learning Outcomes
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Trends and How to Use Them
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Targeting Customers
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Communicating with Customers
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Dealing with Unhappy Customers
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Lesson Summary
Multiple Channels and Retail Marketing
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Learning Outcomes
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Multiple Channels
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Retail Marketing
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Budgeting and Marketing Benefits
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Lesson Summary
Brand Management
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Learning Outcomes
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Introduction to Brand Management
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Dos And Don'ts of Brand Management
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Branding Resources
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Lesson Summary
Course assessment
Learning Outcomes
By the end of this course, you will be able to:
- Define what is meant by a trend
- Describe how best to target customers in your store
- Outline how to communicate with customers
- List ways of dealing with unhappy customers
- Describe what is meant by multiple channels
- Analyse the role of the budget in marketing
- Outline the difference between marketing and brand management
- Name some of the branding resources available
- Compare the keys to successful brand management
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
