Retail Marketing and Brand Management Training Course | Alison

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Retail Management: Marketing and Brand Management

Learn how to market your store and manage your brand effectively with this free online course in retail marketing.

Leadership and Management
Free Course
This free online brand management training course will teach you the importance of brand management and retail marketing effectively. Learn how to create an attractive and cohesive brand while making your store extra visible to your target market using our specific guide. Whether you are just beginning your retail marketing career, or a manager looking to give your brand a boost, learn valuable retail marketing skills to help you in your future.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


First, you will be introduced to the concept of trends, and how they influence consumers and retail marketing stores of all kinds. You will learn how to target customers using these retail marketing trends, and how to communicate using different conversational tools depending on the situation. You will learn how to handle the issue of unhappy customers in retail marketing, and how to balance your customer relationships with the need to keep the store running as efficiently as possible.

Next, you will learn about the concept of multiple channels and how they can help you to sell your products with a wider reach. You will be guided through the concept of retail marketing and how to use it most effectively in each specific sales channel. You will be shown how retail marketing relates to the budget, and how to get the most out of the budget that you have available.

Finally, you will learn about brand management and retail marketing, and will be able to explain the difference between branding and retail marketing. You will be taken through the best ways to develop your brand management, and the resources available to you. This retail marketing course focuses on how you present your store and your products to your target market, and how to utilise retail marketing, multiple channels and trends to advance and promote your brand. Whether you are looking for a fresh angle on your brand management or just starting out, this is the retail marketing course for you, so start learning today.

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Learning Outcomes

By the end of this course, you will be able to:

  • Define what is meant by a trend
  • Describe how best to target customers in your store
  • Outline how to communicate with customers
  • List ways of dealing with unhappy customers
  • Describe what is meant by multiple channels
  • Analyse the role of the budget in marketing
  • Outline the difference between marketing and brand management
  • Name some of the branding resources available
  • Compare the keys to successful brand management


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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