Learning Outcomes

In this free course, you will learn how to:

• Define what is meant by a trend
• Describe how best to target customers in your store
• Outline how to communicate with customers
• List ways of dealing with unhappy customers
• Describe what is meant by multiple channels
• Analyze the role of the budget in marketing
• Outline the difference between marketing and brand management
• Discuss some of the branding resources available
• Compare the keys to successful brand management