Retail Management - Merchandising, Distribution and Marketing | Alison

Retail Management - Merchandising, Distribution and Marketing

Learn about merchandise displays, marketing, and inventory planning with this free online retail management course.

Free Course
This free online Retail Management course teaches you about essential and non-obvious faucets of being a successful retailer, such as effective marketing, merchandising, and distribution. This course will teach you about how to rack up sales in a retail environment, starting with effective pricing, to increasing footfall, to ensuring the effectiveness of your in-store marketing. Start this free online course today to sure up your sales today.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive






View course modules


This free online merchandise management course will first introduce you to retail merchandising and what it entails. You will learn the different methods for determining price points as well as cover the MSRP or manufacturer suggested retail price. You will then study visual merchandising, the principles of design, and how to design a display, which is essential for attracting customers. The course will also teach you about the flow of goods and services.

You will then learn the meaning of retail marketing and study the four aspects of the retail marketing mix, also known as the 4 Ps. This retail marketing course will also cover the linear communication model as well as the four important characteristics of communication tools in retailing. You will then study merchandise planning, which can help you calculate how much stock to buy, inventory management, and assortment planning.

Attracting customers to your retail store is much easier once you study and understand the different aspects of retail merchandising and marketing. This course will guide you through the valuable retail knowledge you need for immediately boosting your retail setup. So, whether you are a business owner or a retail store manager, taking this course will reap you a lot of rewards. Have a look at the course, and start investing in your future, today.

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Learning Outcomes

After completing this course, you will:

  • Define and describe retail merchandising.
  • Explain how visual merchandising can affect sales.
  • List the principles of design.
  • Explain how to design a good display.
  • Explain the channels of distribution.
  • Define and describe the 4 P’s.
  • Define product mixes, lines, and individual products.
  • Explain the linear communication model.
  • Describe the four important characteristics of communication tools.
  • Explain the calculation for open-to-buy planning.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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