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Free Online Courses, Classes and Tutorials

Retail Management - Merchandising, Distribution and Marketing

Sales
Free Course
Learn more about creating merchandise displays, inventory planning, and marketing to the consumer.
  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
Description Outcome Certification View course modules

Do you know how to create an environment in your retail store that encourages buying? If you do not, this course is sure to help. With this course, you will learn how to price items in a way that will produce profit, how to design a display, and how to design the exterior of your retail store.

Furthermore, learn how to plan your inventory and a merchandise assortment that will appeal to your customers. Then, learn about marketing to consumers through the linear-communication model.

This course will be of great interest to anyone who hopes to someday manage a retail store, or to anyone who is just entering the retail business and wants to know how to maximize the potential of their retail store.

After completing this course, you will:


  • Define and describe retail merchandising.
  • Explain how visual merchandising can affect sales.
  • List the principles of design.
  • Explain how to design a good display.
  • Explain the channels of distribution.
  • Define and describe the 4 P’s.
  • Define product mixes, lines, and individual products.
  • Explain the linear communication model.
  • Describe the four important characteristics of communication tools.
  • Explain the calculation for open-to-buy planning.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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