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Retail Management - Merchandising, Distribution and Marketing

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Retail Management - Merchandising, Distribution and Marketing
  • Description
  • Outcome
  • Certification
  • Do you know how to create an environment in your retail store that encourages buying? If you do not, this course is sure to help. With this course, you will learn how to price items in a way that will produce profit, how to design a display, and how to design the exterior of your retail store.

    Furthermore, learn how to plan your inventory and a merchandise assortment that will appeal to your customers. Then, learn about marketing to consumers through the linear-communication model.

    This course will be of great interest to anyone who hopes to someday manage a retail store, or to anyone who is just entering the retail business and wants to know how to maximize the potential of their retail store.

  • After completing this course, you will:


    • Define and describe retail merchandising.
    • Explain how visual merchandising can affect sales.
    • List the principles of design.
    • Explain how to design a good display.
    • Explain the channels of distribution.
    • Define and describe the 4 P’s.
    • Define product mixes, lines, and individual products.
    • Explain the linear communication model.
    • Describe the four important characteristics of communication tools.
    • Explain the calculation for open-to-buy planning.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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