Retail Management - Merchandising, Distribution and Marketing
Learn about merchandise displays, marketing, and inventory planning with this free online retail management course.
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CertificationView course modules
This free online merchandise management course will first introduce you to retail merchandising and what it entails. You will learn the different methods for determining price points as well as cover the MSRP or manufacturer suggested retail price. You will then study visual merchandising, the principles of design, and how to design a display, which is essential for attracting customers. The course will also teach you about the flow of goods and services.
You will then learn the meaning of retail marketing and study the four aspects of the retail marketing mix, also known as the 4 Ps. This retail marketing course will also cover the linear communication model as well as the four important characteristics of communication tools in retailing. You will then study merchandise planning, which can help you calculate how much stock to buy, inventory management, and assortment planning.
Attracting customers to your retail store is much easier once you study and understand the different aspects of retail merchandising and marketing. This course will guide you through the valuable retail knowledge you need for immediately boosting your retail setup. So, whether you are a business owner or a retail store manager, taking this course will reap you a lot of rewards. Have a look at the course, and start investing in your future, today.
Module 1: Merchandising and Distribution
Module 1: Learning Outcomes
Principles of Design
Designing a Display
Flow of Goods and Services
Module 1: Lesson Summary
Module 2: Retail Marketing
Module 2: Learning Outcomes
What is Retail Marketing
Marketing Communication, Merchandise and Assortment Planning
Module 2: Lesson Summary
After completing this course, you will:
- Define and describe retail merchandising
- Explain how visual merchandising can affect sales
- List the principles of design
- Explain how to design a good display
- Explain the channels of distribution
- Define and describe the 4 P’s
- Define product mixes, lines, and individual products
- Explain the linear communication model
- Describe the four important characteristics of communication tools
- Explain the calculation for open-to-buy planning
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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