Diploma in Retail Management | Free Online Course | Alison

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Diploma in Retail Management

Learn how to manage a retail outlet and grow the business to its full potential with this free online course.

Leadership and Management
Free Course
Get to grips with running any kind of retail store with this free online course in retail management. You will be guided through all aspects of managing your own store, including choosing a location and hiring a cohesive team; advertising, marketing and managing your brand; budgeting, security, and other essential topics. Whether you are experienced with retail or just beginning, start this course now to embark on your career as a retail manager.
  • Duration

    10-15 Hours
  • Certification

  • Responsive

  • Publisher

  • Accreditation






View course modules


This course will teach you about every aspect of store management in order to provide you with the skills you need to run your own retail outlet. You will gain an understanding of the financial, marketing and legal processes behind running a store. First, you will be introduced to the basics, with modules in merchandising, sales process, and stock management. You will learn how to handle deliveries, how to hire a cohesive team of staff, and different ways to manage the disagreements or issues that crop up, whether they relate to late deliveries, store layout, or a staff disagreement.

Then you will be guided through the process of marketing and brand management, as well as how to communicate effectively with customers. In the module on retail psychology, you will be introduced to the concepts behind the recommended layout for your store. You will be shown the skills necessary for effective management, including clear communication, problem-solving, and research methods. Finally, you will gain an understanding of the health and safety responsibilities to your customers and staff, and the legal aspect of business success. You will learn about potential legal issues, and where to turn for guidance.

This course will provide you with the necessary practical and theoretical skills to manage any store. If you simply want to refresh your existing understanding of management, the knowledge base provided here will guide you back to proficiency. In just a few hours, you could be equipped with more leadership skills than ever before, tailored specifically to your field. Even if you have previous retail experience, this could be the course you need to boost your skills to that extra level. Get started today.

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Retail Management, Merchandising and Pricing

Sales Process, Checkout and Consumer Behaviour

Trends, Targeting, and Communicating with Customers

Retail Environment and Customer Relationships

Stock Management and Store Location

Retail Psychology and Dealing with Suppliers

Security Procedures and Assembling a Team

Multiple Channels and Retail Marketing

Brand Management

Health & Safety for Retail Stores

Customer Rights and Trading Responsibilities

Course assessment

Learning Outcomes

By the end of this course, you will be able to:

  • Describe what is meant by merchandising and pricing
  • Define the sales process and describe how to use necessary store equipment
  • Identify the importance of trends
  • Differentiate between marketing and brand management
  • List the multiple retail sales channels
  • Analyse different security procedures
  • Compare practical methods of problem-solving
  • Explain the health and safety regulations required for a retail setting
  • Outline the legal rights of the customer and retail trading responsibilities
  • Assemble a skilled, united and co-operative team of staff
  • Contrast the benefits of different store locations
  • Classify your daily and weekly tasks and responsibilities as a retail manager


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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