These free online merchandising courses will teach you how to promote and sell products to a potential customer. Merchandising is any practice that contributes to the sale of products to a retail consumer. It involves the displaying and selling of products, giving free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods....…Read More These free online merchandising courses will teach you how to promote and sell products to a potential customer. Merchandising is any practice that contributes to the sale of products to a retail consumer. It involves the displaying and selling of products, giving free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. Read Less
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Another good option for those new to the field, this course teaches you how to use merchandising to influence your target customers and reach your sales targets.
Visual merchandising is a crucial part of overall merchandising techniques that is specifically connected to how goods are displayed and arranged in stores, which has a major impact on whether they sell.
What is merchandising?
Merchandising is any action or practice contributing to selling items (merchandise) in a shop. These can include:
Advertising
Branding
Promotion
Display design
Discounting
Inventory management
Location
Although many believe merchandising is only about window dressing or making sure the goods are arranged attractively and appealingly, the role is much broader than that and visual merchandising is only one part of it.
Online merchandising differs in that there is no physical store to dress and layout, but online retailers still need to consider stock, advertising, promotions, discounts, etc. Factors such as selecting a model and props for product photos can be regarded as merchandising.
What does a merchandiser do?
An effective and successful merchandiser can work for international brands or themselves by running their own outlet. Regardless of whether the clientele is global or local, merchandisers are generally responsible for:
Designing (and setting up) window displays
Sourcing props for such displays
In-store displays for different types of stock (fresh produce, clothing, dry goods etc)
Interactive displays
Signage (seasonal and static)
Product placement (do discounted old items or fresh new items go upfront?)
Stocked shelves and rails
Themes
Creative bundles (e.g. a hamper for a newborn baby)
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