Introduction to Merchandising

Would you like to know what retail merchandising is and how to promote products to consumers? This course will explore this career path and explain the different features that a product offers. We will analyse what merchandising is, its types and how to attract customers and achieve professional success. We will also investigate the duties of merchandising managers and how to make a career as a supplier. 

Then we research product management and brand management in retail. We will also learn aspects of product planning, principles of brand management and types of brands. The course will explain the essential components of managing a retail shop or eCommerce business. These include merchandise planning, merchandising, buying, supplier relations and performance. We will define inventory management and analysis, its use and its benefits. Are you wondering what key aspects of merchandising are important to your business? We will outline these critical characteristics in detail and demonstrate the use of colour and space. We will also explore how to use visual merchandising 'by brand' in various methods to tempt customers to buy products.

The following section looks at merchandising pricing, interactive price variances, price targets, pricing policy and strategies. Become adept at managing your expenses, interpreting and understanding consumer behaviour to your advantage and thus satisfy your customers. We will study consumer law and the importance of communicating with customers. You will become an authority on speaking effectively and politely to customers and helping dissatisfied customers. This course is ideal for those pursuing a career in merchandising or those who want to run their own retail business and maximise their profits. So why wait? Start your learning journey today.