Introduction to Merchandising

Name: Introduction to Merchandising
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Rating: 3.4 (64 reviews)

In this free online course, learn how to plan and organise merchandising that helps companies maximise profits.

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Learning Outcomes

In this free course, you will learn how to:

Define ‘merchandising’ and describe the factors that influence merchandising
Outline the aspects of product planning, principles of brand management and types of brands
Summarise merchandise planning, merchandising, purchasing, as well as vendor relations
Describe how to use inventory management and its benefits
Discuss merchandising strategies that are essential for the growth of any retailer
Explain what visual merchandising techniques are planned as well as implemented in retail to attract customers
Describe the role of merchandising pricing, interactive price variances, price targets, and pricing policies in this merchandising sector
Outline how to deal with expenses and interpret consumer behaviour to your own advantage
Define ‘consumer law’ and explain how it affects retail and what rights the consumer has
Describe the importance of communication with the customer

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