Visual Merchandising Essentials

Name: Visual Merchandising Essentials
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Learn how to attract customers through the art of visual merchandising in retail spaces in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Define the core features of visual merchandising
Outline the basics of store layout and the role of a store planner
Discuss the use of lighting, colour, music and scent to make your store special
Identify the challenges and limitations of visual merchandising in the modern world
Explain how the exterior design of a shop helps to attract customers
Summarise the importance of both store-front and interior designing of a store in attracting customers
Describe how to use mannequins to create maximum visual impact on customers
List the different types of display fixtures used in visual merchandising and store design
Outline the career path of a visual merchandiser in a department or chain store or as a freelancer

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