Alison's New App is now available on iOS and Android! Download Now

Diploma in Marketing Management
Beginner Level

Diploma in Marketing Management

124,153Learners already enrolled
449
Not Interested
  • 6-10 Avg Hours
  • CPD Accredited
Start Course Now

Diploma in Marketing Management

Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit d... This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
COURSE PUBLISHER NPTELUniversity lecturer curated courses

What You Will Learn In This Free Course

  • Define the process and function of ...
  • Explain the key marketing concepts...
  • Contrast and compare how marketing ...
  • Discuss how marketing theory has ev...
  • Define the process and function of marketing
  • Explain the key marketing concepts
  • Contrast and compare how marketing of services differs from marketing of goods
  • Discuss how marketing theory has evolved
  • Recognize the limitations and criticisms of marketing theory
  • Discuss important features of competitor analysis
  • Identify the objectives of marketing
  • Describe ways to analyse a company's marketing strategy
  • Discuss different marketing strategies;;
  • List examples of;exploratory research methods and techniques
View All Learning Outcomes View Less
Course Modules
Course Description
Alison Certificates

Explore Careers Related To This Course

Marketing Specialist Marketing Specialist
The highly volatile and dynamic field of marketing needs highly competent Marketing Specialists to stay attuned to whimsical consumer preferences so customers never fail to get a kick out of their pur

  • Average Salary Flag$57,289
  • Traits artistic
Learn More
Chief Marketing Officer Chief Marketing Officer
The quintessential Chief Marketing Officer is a consummate salesman who knows how to market, who knows how to sell. CMOs change the culture and people’s tastes, to sell them something they never reali

  • Average Salary Flag$128,551
  • Traits investigative artistic
Learn More

Complete This CPD Accredited Course & Get Your diploma!

  • Certify Your Skills
    A CPD accredited Alison Diploma/Certificate certifies the skills you’ve learned
  • Stand Out From The Crowd
    Add your Alison Certification to your resumé and stay ahead of the competition
  • Advance in Your Career
    Share your Alison Certification with potential employers to show off your skills and capabilities

Learner Reviews & Feedback For Diploma in Marketing Management

449
Moses Mwambe S. Alison Graduate
loved this course
This course has excellent modules that has shaped me into a professional Marketer
Was This Review Helpful?
Report
Dancan A. Alison Graduate
loved this course
The flexibility of the online platform allowed me to learn at my own pace, balancing my studies with other commitments. The course materials were comprehensive, and the real-world examples helped me apply what I learned directly to my work.
Was This Review Helpful?
Report
Kenneth M. Alison Graduate
loved this course
Finally completed my Marketing Management Diploma and it was a fantastic experience, thank you Alison for your contribution towards my skill upgrade. I have loved every moment of it.
Was This Review Helpful?
Report
ASM Saiful Azam S. Alison Graduate
loved this course
Really effective
Was This Review Helpful?
Report
Misheck M. Alison Graduate
loved this course
i love the course ,very insightiful
Was This Review Helpful?
Report
View 31 More Reviews
Back to course information

Want to create a customised learning path for your team?

Our dedicated Learning Advisors are here to help you curate a customised learning path tailored to your organisation's needs and goals.

Activate your Free LMS now Speak to Learning Advisor

Not sure where to begin? Or even what you want to do?

Discover the career most suitable for you and get started in the field with a step-by-step plan.

Get your Plan

About Your Alison Course Publisher

NPTEL's Alison Stats

NPTEL's Alison Stats

6,103,029 Learners1136 Courses31,097 Learners Benefited From Their Courses