Diploma in Marketing Management - Free Online Course | Alison

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Diploma in Marketing Management - Revised

Learn about marketing management and modern marketing research techniques with this free Marketing Management course.

Marketing Management
Free Course
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
  • Duration

    6-10 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years.

As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, the marketing research problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system. 
By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!

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Introduction To Marketing

Marketing In The Modern World

Competitor Analysis Introduction

PESTEL Framework And Competitive Analysis

Diploma in Marketing Management - First Assessment

The Marketing Information System

Marketing Research

Marketing Research II

Sampling Methods

Data Analysis

Diploma in Marketing Management - Second Assessment

Course assessment

Learning Outcomes

Having completed this course you will be able to:

  • Define the process and function of marketing
  • Explain the key marketing concepts
  • Contrast and compare how marketing of services differs from marketing of goods
  • Discuss how marketing theory has evolved
  • Recognize the limitations and criticisms of marketing theory
  • Discuss important features of competitor analysis
  • Identify the objectives of marketing
  • Describe ways to analyse a company's marketing strategy
  • Discuss different marketing strategies  
  • List examples of exploratory research methods and techniques


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.



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