Basic Concepts of Digital Marketing

Name: Basic Concepts of Digital Marketing
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Rating: 3.8 (1216 reviews)

This free online digital marketing course explains how to use the internet to attract customers and build your brand.

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Learning Outcomes

In this free course, you will learn how to:

Evaluate the various types of digital marketing
Describe how search engine optimization (SEO) works
Define ‘digital marketing’ and explain how you can benefit from it
Explain the differences between inbound marketing and other forms of digital marketing
Classify the steps of business-to-business (B2B) digital marketing and how to create successful campaigns
Explain why digital marketing is important in terms of business development

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