Social Media Strategist | Free online course | Alison

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Diploma in Social Media Strategy

Learn about how to develop effective social media strategies with this free online Social Media Strategist course.

Social Media Marketing
Free Course
This free online social media strategy diploma course will teach you how to become an effective social media strategist. You will study the rise of social media as well as learn how to conduct and audit market analysis, set goals, and select platforms. You will look into how to create a social media policy and integrate marketing strategies. These are the skills you need to become a successful social media strategist.





View course modules


This free online course Social Media Strategist will provide you with an understanding of the rise of social media. You will learn about conducting market analysis to better understand your customer base. You will be able to explain the process of auditing social media. You will also learn about social listening tools and see an example of grading tools.

This course then explains how to set goals and select platforms for your social media strategy. You will learn about how corporate culture deals with social media, goals of social media vs goals of the business, and types of social media platforms. You will also learn about developing effective content for social media.

This course then wraps up with providing customer and feedback using social media platforms. You will learn how to organize customer service, see examples of feedback, and learn about marketing personas. You will also take a look at how to launch successful campaigns as well as setting up social media documentation and schedules. By taking this course you will learn to leverage social media in a professional and engaging way. So why wait? Start the course today, and learn valuable skills in social media strategy.

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The Rise of Social Media

Conducting Market Analysis

Auditing Social Media

Setting Goals and Selecting Platforms

Wide-Area Networks

Integrating Marketing Strategies

Developing Effective Content

Understanding the Popular Platforms

Launching Successful Campaigns

Managing the Community

Providing Customer Service

Measuring, Analyzing and Reporting

The Social Media Strategist Career

Course assessment

Learning Outcomes

Having completed this course, you will be able to:

  • Describe how to conduct market analysis
  • Discuss how to create social media goals
  • Explain how to align social media goals with the overall organizational goals
  • Outline different types of social media platforms
  • Identify how to implement marketing strategies
  • Recognize how to develop and select effective content


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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