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Diplôme en gestion du marketing
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Diplôme en gestion du marketing

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  1. Entreprises
  2. Gestion
  3. Diplôme en gestion du marketing

Diplôme en gestion du marketing

Découvrez la gestion du marketing et les techniques modernes d'études de marché grâce à ce cours gratuit de gestion du marketing.
Ce cours gratuit de gestion du marketing en ligne vous montrera les principaux aspects et outils impliqués dans les principaux processus d'études de marché actuels. Vous découvrirez également les princip... Ce cours gratuit de gestion du marketing en ligne vous montrera les principaux aspects et outils impliqués dans les principaux processus d'études de marché actuels. Vous découvrirez également les principales stratégies marketing adaptées à différents types d'entreprises et comment évaluer les stratégies marketing. Cela vous permettra d'acquérir des compétences en gestion du marketing de manière simple et directe, et donnera à vos compétences en marketing et à votre CV un précieux coup de pouce.
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What You Will Learn In This Free Course

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Course Modules
Course Description
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Module

Introduction To Marketing

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be prese... Read More In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice. Read Less
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Module

Marketing In The Modern World

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastic... Read More In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory. Read Less
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Module

Competitor Analysis Introduction

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives... Read More In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency. Read Less
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Module

PESTEL Framework And Competitive Analysis

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is ... Read More In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business. Read Less
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Module

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.
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Module

The Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a ... Read More In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system. Read Less
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Module

Marketing Research

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how th... Read More In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues. Read Less
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Module

Marketing Research II

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You w... Read More In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling. Read Less
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Module

Sampling Methods

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the f... Read More In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques. Read Less
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Module

Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in or... Read More In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis. Read Less
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Module

Diploma in Marketing Management - Second Assessment

You must score 80% or more to pass this assessment.
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Module

Course assessment

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Knowledge & Skills You Will Learn

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Learner Reviews & Feedback For Diplôme en gestion du marketing

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Moses Mwambe S. Alison Graduate
loved this course
This course has excellent modules that has shaped me into a professional Marketer
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Dancan A. Alison Graduate
loved this course
The flexibility of the online platform allowed me to learn at my own pace, balancing my studies with other commitments. The course materials were comprehensive, and the real-world examples helped me apply what I learned directly to my work.
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Kenneth M. Alison Graduate
loved this course
Finally completed my Marketing Management Diploma and it was a fantastic experience, thank you Alison for your contribution towards my skill upgrade. I have loved every moment of it.
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ASM Saiful Azam S. Alison Graduate
loved this course
Really effective
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DEFOSSO FUMETEU Y. Alison Graduate
loved this course
A good course.
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View 37 More Reviews
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