Retail Management: Merchandising & Customers | Online Course | Alison

Retail Management: Merchandising, Sales and Customer Communications

Learn basic merchandising, sales and communications skills involved in retail management with this free online course.

Leadership and Management
Free Course
This free online Retail Management course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


This course will begin by introducing the concepts behind retail management and how to gain enough experience that you are in a position to run your own store. The course will continue by describing how to progress with your career so that you can run your own store. You will be introduced to basic merchandising, how to present your store, and the fundamentals of pricing. You will be guided through the use of the checkout and how to create an inviting retail environment for your consumers.

This course will also focus on building a relationship with your customers. Encouraging customers into the store is one of the most vital skills you need as a retail manager, and you will be guided through this process as well as learning about trends and how to take advantage of them. Next, you will learn about the correct way to communicate with your customers, and how to make the most of the relationship.

This course will provide you with the necessary practical and theoretical skills to manage any store and customer communication expertly. If you simply want to refresh your existing understanding of management, the knowledge base provided here will guide you back to proficiency. In just a few hours, you could be equipped with more leadership skills than ever before, tailored specifically to your field. Even if you have previous retail experience, this could be the course you need to boost your skills to that extra level. Get started today.

Start Course Now

Learning Outcomes

By the end of this course, you will be able to: 

  • Describe the skills needed for Retail Management
  • Define the term ‘merchandising’ and explain what it means
  • Explain the sales process and how to price items
  • Discuss methods of customer communication
  • Outline ways to create an ideal retail environment
  • List the steps involved in a checkout transaction
  • Assess methods of targeting customers
  • Describe how to deal with unhappy customers
  • Describe how best to take advantage of trends


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



    You have received a new notification

    Click here to view them all