Retail Management: Consumer Interactions | Free Online Course | Alison

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Retail Management: Customer Interactions

Learn the best ways to communicate with and sell to your customers with this free online course in retail marketing.

Leadership and Management
Free Course
This free online retail management course will guide you through the customer interactions in your store or retail outlet. From the ordinary interactions which come from selling products in a retail environment, to the health and safety regulations and the legal rights of the customer, this course will cover your responsibilities as a trader both big and small. Start this course today to gain an in-depth understanding of customer relationships.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


This course will first introduce you to the concept of retail environment, which is how you create a relationship with the customer. It will focus on maintaining a healthy relationship between the store and the customer, so that the customer will be encouraged to return. This will include guidelines on how to lay out the store, how to communicate with the customer, and how to deal with any communication problems that arise.

Next, you will be introduced to the health and safety regulations for retail stores, and how to apply the relevant health and safety measures to your own store. You will be shown the regulations and some specific food safety related regulations, as you must be extra careful with those. You will be guided through the correct staff training procedures for health and safety measures, and how to appoint staff members to different positions.

Finally, this course will describe the basic consumer rights which you must be aware of when managing, or even working in, a retail store. You will learn how to deal with a legal complaint from a customer, and the correct procedures that must be followed. You will learn about your responsibilities as a trader, and about resources which can help you in the eventuality that you get into legal difficulties. So get started today to learn more about the essential customer interactions in your store.

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Learning Outcomes

By the end of this course, you will be able to:

  • Describe how to create an ideal retail environment
  • Define what is meant by a customer relationship
  • Outline how to create a healthy customer relationship
  • List ways to deal with problems in the relationship with your customers
  • Discuss the health and safety regulations in your region
  • Contrast these regulations with the key food safety policies
  • Explain the basic customer legal rights
  • Analyse the specific safety policies required for your store
  • Describe your responsibilities as a trader
  • List the legal resources available to you


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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