Relationships thrive on good communication. The secret of business is the ability to maintain an excellent customer-supplier relationship. In this association, the customer is important because modern companies are not lacking quality products and services or distributorship, they lack the customers that define their success or failure. Customer service is a systematic platform that provides interaction between a company that sells a product and the buyers and aims to satisfy and retain clients. Customer service is crucial to a business’ survival and success.

Unfortunately, many industry hierarchies have neglected the crucial aspect of customer service despite running commercials designed to bring in new customers. This is an appalling entrepreneurship blunder because it costs far more to gain new customers than to retain existing ones. Neglecting, constraining or failing to optimise customer service capabilities wastes excellent opportunities. Technological advances have lifted customer service to innovative automated systems but customers are often less satisfied with the ‘human touch’. The technology boom has given rise to online stores that have had far more success than any walk-in business since inception. Amazon, an online shop, made a recorded delivery of 4.2 billion items to customers in 2020 and is currently the highest-selling online shop in the world thanks to its rich culture of ensuring customer satisfaction through calls, emails and live online interactions.

In the course, we will explore the dimensions of customer service as it generally relates to its core understanding, key components, requirements, responsibilities, cost and effectiveness. In addition, we will spend time learning about customers' attitudes and the legal requirements for every consumer policy associated with efficient customer service delivery. Each course module comes with reflective quizzes with answers and practical activities to make the course's learning enjoyable and worthwhile. Where a touch of modern businesses prioritising customer service has yielded gold, this course has all you need to fix the knowledge gap between companies and their customers, thus ensuring brand loyalty one customer at a time. Enrol in this course to get started!