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Free Online Product Marketing Courses
These free online product marketing courses will teach you everything you need to know about developing the demand for a product. Product marketing is the process of promoting and selling merchandise to a customer. You will learn how to position, price, and promote a new product to make the right people be aware of it, and ensure that they know how to use it too....…Read More
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Product Marketing Courses
![Retail Management: Marketing and Brand Management Retail Management: Marketing and Brand Management](https://cdn01.alison-static.net/courses/2470/alison_courseware_intro_2470.jpg)
Retail Management: Marketing and Brand Management
- Define what is meant by a trend
- Describe how best to target customers in your store
- Outline how to communicate with customers Read More
![Diploma in Marketing Management Diploma in Marketing Management](https://cdn01.alison-static.net/courses/1603/alison_courseware_intro_1603.jpg)
Diploma in Marketing Management
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how marketing of services differs f...
- Discuss how marketing theory has evolved Read More
![Pharmaceutical Product Development and Marketing Pharmaceutical Product Development and Marketing](https://cdn01.alison-static.net/courses/6425/alison_courseware_intro_6425.jpg)
Pharmaceutical Product Development and Marketing
- Explain the significance of pharmaceutical marketing to ...
- Recall the historical overview of pharmaceutical marketi...
- Outline the MHRA approval process Read More
![Retail Management - Merchandising, Distribution and Marketing Retail Management - Merchandising, Distribution and Marketing](https://cdn01.alison-static.net/courses/1298/alison_courseware_intro_1298.jpg)
Retail Management - Merchandising, Distribution and Marketing
- Define and describe ‘retail merchandising’
- Explain how visual merchandising can affect sales
- Outline the principles of design Read More
![Tourism - Marketing and Promotion Tourism - Marketing and Promotion](https://cdn01.alison-static.net/courses/1652/alison_courseware_intro_1652.jpg)
Tourism - Marketing and Promotion
- List and explain the five main challenges to promoting t...
- Identify the three target audiences of tourism promotion
- Summarise how tourism promoters can create ca... Read More
![Diploma in Innovation Management for Food and Beverage Manufacturing Diploma in Innovation Management for Food and Beverage Manufacturing](https://cdn01.alison-static.net/courses/1203/alison_courseware_intro_1203.jpg)
Diploma in Innovation Management for Food and Beverage Manufacturing
- Identify the operating standards that are required for c...
- Describe tools that support sustainable performance
- Describe how to implement a robust structured... Read More
![Understanding Market and Consumer Behaviour Understanding Market and Consumer Behaviour](https://cdn01.alison-static.net/courses/2893/alison_courseware_intro_2893.jpg)
Understanding Market and Consumer Behaviour
- Define the concept of 'demand'
- Explain the different exceptions to the law of demand
- Discuss the law of supply Read More
![Creating a Pitch Deck for Investors Creating a Pitch Deck for Investors](https://cdn01.alison-static.net/courses/5491/alison_courseware_intro_5491.jpg)
Creating a Pitch Deck for Investors
- Explain the purpose and qualities of the vision statemen...
- Recall key things to consider when creating a ‘solution ...
- State the benefits of the ‘solution statement... Read More
![Marketing: Products and Services Management Marketing: Products and Services Management](https://cdn01.alison-static.net/courses/3328/alison_courseware_intro_3328.jpg)
Marketing: Products and Services Management
- Describe the product life cycle stages and management te...
- Discuss branding strategies and brand management systems
- Explain the process of service marketing mana... Read More
![Basics of eCommerce: How to Sell Online Basics of eCommerce: How to Sell Online](https://cdn01.alison-static.net/courses/5118/alison_courseware_intro_5118.jpg)
Basics of eCommerce: How to Sell Online
- Calculate the different costs involved in shipping and d...
- Outline how to package your products effectively before ...
- Select the appropriate shipping partner Read More
![How to Build a Profitable Small Business Brand How to Build a Profitable Small Business Brand](https://cdn01.alison-static.net/courses/4238/alison_courseware_intro_4238.jpg)
How to Build a Profitable Small Business Brand
- Distinguish your brand powerfully in the market price an...
- Distinguish your brand from the competition and make it ...
- Outline your brand's visual elements, includi... Read More
![Facebook Marketing and Advertising Facebook Marketing and Advertising](https://cdn01.alison-static.net/courses/7183/alison_courseware_intro_7183.jpg)
Facebook Marketing and Advertising
- Define the key concepts of Facebook marketing and advert...
- Create and optimize a Facebook Business Page for your br...
- Identify the most effective ad formats for di... Read More
![Introduction to Marketing Strategies and Case Analysis Introduction to Marketing Strategies and Case Analysis](https://cdn01.alison-static.net/courses/2728/alison_courseware_intro_2728.jpg)
Introduction to Marketing Strategies and Case Analysis
- Define what the term 'marketing' means
- Explain how marketing has evolved over the years
- Differentiate between the different types of ... Read More
![Product Strategy to Grow your Business Product Strategy to Grow your Business](https://cdn01.alison-static.net/courses/4269/alison_courseware_intro_4269.jpg)
Product Strategy to Grow your Business
- Explain the right time to launch a product and the main ...
- Describe how to define a product and create the vision t...
- Outline the concept of a ‘minimum viable prod... Read More
![Display Advertising for Business Growth Display Advertising for Business Growth](https://cdn01.alison-static.net/courses/5606/alison_courseware_intro_5606.jpg)
Display Advertising for Business Growth
- Distinguish digital display ads from other ad types
- Categorise the stages of the ‘sales funnel’
- Discuss how to create marketing messages targ... Read More
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