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Do you need a digital marketing certification? Or do you need a refresher in a specific digital marketing topic? Congratulations, you’re in the right place!
Alison has a series of free online courses in every aspect of online marketing, from Google ads all the way to harnessing social media and monetizing YouTube. To access these courses, all you need to do is register your Alison account, choose the course you want to do and enroll – that’s it. By the end of today, you could have insights into Twitter marketing, growing your brand on YouTube or even a 30-day content plan for your Instagram account.
If you want to get certified to get a job, shake up your resumé or bag a promotion, just complete the course assessment and follow the instructions. Remember, you can take as many courses as you like – there’s no limit on growing your knowledge of every part of digital marketing.
It’s hard to believe that there was once a time when social media didn’t exist. Today, many of us take finding a job on LinkedIn, staying updated with the news on Twitter and getting inspiration on Instagram for granted. Even Alison has a TikTok account nowadays!
But just because we know how to use social media platforms, it doesn’t mean we’re automatically successful marketers on them. Like many things in life, social media marketing is more complicated than it looks. You have to understand how different networks have different roles, know which platforms are right for your brand, get to grips with their algorithms, and be able to create sticky content. Luckily, free help is right here.
We’ve teamed up with experts across Facebook, Twitter and more to bring you comprehensive social media marketing courses. Take a course that covers the foundations then specialize to specific channels. And it doesn’t matter if you are starting from scratch or looking to amp up an existing social media strategy – our courses will have tips, advice and ideas that will help you at every point.
If you can crack it on one of the Top 3 most visited sites in the world, you can make it big. But being successful on YouTube takes more than just a single cute video: you must know how to set up a channel, attract subscribers, interact with your community and monetize your content. It’s a lot more complicated than posting a few videos!
Our YouTube marketing courses have been created by experts who have personal experience in starting a YouTube business. They will take you through marketing strategies for YouTube, do’s and don’ts, pros and cons. Find out how YouTube can help broaden your customer base to new audiences and foreign countries, and how many ‘watch hours’ and subscribers you need before you can start earning money. Even if you have no background in search engine optimization, our free courses and video tutorials will explain the basics of SEO and how it affects YouTube marketing.
Oh, and for inspiration and proof of the power of YouTube, no look further than Alison’s own channel! Every week, we upload all sorts of new content, from interviews with Alison learners to full courses videos that can teach you everything from playing traditional Irish musical instruments to how to become a wedding photographer. We know first-hand the power of YouTube and want to share it with you…
A simple definition for marketing is that it is the creation and satisfaction of demand for your product, service or ideas. If all goes well, this demand should translate into sales and ultimately, revenue.
Digital marketing is the same as traditional marketing except that it is specific to a medium being digital.
Social media is media in the form of text, visuals and audio that can be shared online. The shareable and accessible nature of social media platforms allows brands to communicate and engage directly with their customers.
Email marketing is a form of direct marketing that delivers commercial and content-based messages to an audience. Email marketing is a tool for building relationships with potential and existing customers through valuable content and promotional messages.