Sports Marketing Fundamentals

Name: Sports Marketing Fundamentals
Availability: InStock
Rating: 3.3 (286 reviews)

Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Describe the sports industry and its marketing principles
Identify the common needs and expectations of sports consumers
Indicate the effective marketing strategies used for different sports products and services
Discuss how to manage and protect sports brands and create market value through sports
Outline the legal basis for cooperation with partners in the sports industry
Define the role of communication and advertising rights
Explain how to work with advertising agencies while using sports for marketing
Discuss the international marketing of media rights
Explain how to measure and optimize fan engagement and loyalty through the use of data analytics

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