Media Planning and Strategy for Advertising

Name: Media Planning and Strategy for Advertising
Availability: InStock
Rating: 3.5 (109 reviews)

This free online course explains how to conduct market research and develop marketing campaigns as a media planner.

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Learning Outcomes

In this free course, you will learn how to:

Select a strategy for your media plan and advertising campaigns
Identify the roles of a media planner in media planning and advertising
Define the basic terms and concepts used in media planning
Explain the media-planning process
Recognise the forms of broadcast media and their importance in branding campaigns
Discuss the types, advantages and limitations of outdoor and transit media
Identify the relevance of sponsorships, merchandising and cinema advertising in brand building
Discuss the benefits of digital marketing and social media in modern advertising

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