Discover top online courses at Alison®. Our free online courses were designed by experts and universities to give you an interactive and enriched learning experience. Alison® online courses are the most affordable and flexible way to learn and gain new skills while earning valuable certificates and degrees, for free.
Discover how to find out what makes your customers happy with Alison’s free online market research courses. Getting feedback is an important part of any successful marketing strategy and can save a business time, energy and money. We recommend the Diploma in Marketing Management for its insights into selecting the best market research tools for any given sector. Alison’s Diploma in Social Media Strategy teaches how to use market analysis for selecting the most appropriate content and platforms for your product or client. For a short, snappy introduction to market research along with other aspects of digital marketing, we suggest The Complete Social Media Marketing Course.
Alison’s free online certificate courses in market research are ideal for anyone already in marketing who wants to upskill in using digital platforms as well as those beginning a career in marketing. These are short courses that can be done in less than a day, which will boost your knowledge and your CV. The Complete Social Media Marketing Course is a good place to start and covers everything from the best known platforms to useful tools such as split testing and funnel building. We suggest Marketing Through the Internet and Social Media for training in SWOT analysis, market research, building a brand and more. Digital Advertising and Marketing 101introduces the basics of both paid adverts and free marketing techniques, along with insights into analysing what works and what doesn’t.
Boost your career with Alison’s free online diploma courses in market research. There are many ways to analyse whether customers are responding to any given promotional activity and these wide-ranging courses, lasting approximately 15 hours, include key market research techniques and much more. We recommend the Diploma in Marketing Management for training in current market research processes, along with different marketing strategies and methods of evaluating their success. Alison’s Diploma in Social Media Strategy will help you plan a marketing strategy, from selecting content, channels and platforms, to conducting and auditing market analysis. These certificates look great on a résumé and will equip you with the skills to succeed in this competitive field.