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Marketing Through the Internet and Social Media
Learn how to effectively use social media for marketing with this free online course.
Description
This course, Marketing Through the Internet and Social Media, will provide you with an understanding of SWOT Analysis in Marketing. You will learn how to conduct marketing research, real time marketing, and how to manage a brand. You will be able to explain what defines social media, the basics of search engine optimization, and characteristics of a good website. You will also learn about capturing leads and characteristics of a good campaign.
This course then explains the use of social media in the workplace. You will learn about what social media is and how to define a social media policy for your workplace. You will also learn about creating a living document that can be adjusted and adapted to the needs of your company.
This course then wraps up by covering how to keep an eye on the security best practices when using social media in the workplace. You will learn about the rules to follow when posting to social media to avoid any issues as well as the benefits and pitfalls of social media. By taking this course you will learn how to leverage social media and the internet for marketing and brand representation as well as how to use social media to get customer feedback. So why wait? Start learning about marketing with the internet and social media today.
Start Course NowModules
Internet Marketing Basics
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Getting Started
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SWOT Analysis in Marketing
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Marketing Research
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Real Time Marketing
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Brand Management
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Social Media - Part 1
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Social Media - Part 2
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SEO Basics
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Website Characteristics
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Capturing Leads
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Campaign Characteristics
Social Media in the Workplace
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Getting Started
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What is Social Media?
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Defining Your Social Media Policy - Part 1
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Defining Your Social Media Policy - Part 2
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Creating a Living Document
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Keeping an Eye on Security
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Rules to Follow When Posting - Part 1
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Rules to Follow When Posting - Part 2
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Benefits of Social Media
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The Pitfalls of Social Media
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Listen to Your Customers
Course assessment
Learning Outcomes
Having completed this course, you will be able to:
- Discuss how to manage a brand online.
- Explain the use of social media in the workplace.
- Distinguish between the benefits and pitfalls of social media usage in a professional setting.
- Outline a process for creating a living document.
- Recognize how to use social media for customer feedback.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
