Digital Advertising and Marketing 101

Name: Digital Advertising and Marketing 101
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Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the Interactive Advertising Bureau (IAB) and its guidelines
Identify how ads are measured and the most common standard sizes set by IAB
Analyze video ads based on the video types, common length, player types and completion rate
Identify ads that can get messages across to the target audience in a specific model
Categorize the buying models and the general price ranges of each digital ad
Define cookies and various types of targeting
Identify what data are collected from cookies
Discuss what metrics are generally tracked and what standard benchmarks are
Analyze reporting metrics based on the publisher display, rich media, video and social media

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