Digital Advertising and Marketing 201

Name: Digital Advertising and Marketing 201
Availability: InStock
Rating: 3.5 (114 reviews)

Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Distinguish programmatic advertising from the traditional form of advertising
Analyze how mobile is different from desktop and laptop devices
Discuss mobile trends
Describe the process of the traditional waterfall advertising method
Distinguish between Amazon's solution to bidding and that of Google
Discuss the future of digital advertising and marketing
Outline the four main types of data needed by an advertiser
List the laws and privacy that surround the collection of data needed by advertisers
Discuss data management platforms (DMP)
Recall the services offered by verification companies
List the ways in which bots make more money for websites
Define real-time bidding (RTB) and the standard development kit (SDK)

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