A high school diploma and social media training can get you an entry-level job, but a bachelor's degree in fields like journalism, business management, public relations, advertising, psychology, digital marketing, media & communications, or creative writing is preferred.

Certifications are not mandatory but can provide valuable training and understanding of social media channels, making you more competitive in the field.

Responsibilities include creating and managing social media strategies, planning and delivering content, assisting with customer queries, conducting audience research, monitoring SEO and engagement, analyzing trends, setting goals for brand awareness, managing budgets, and collaborating with marketing and sales teams.

The average annual salary for a Social Media Manager is approximately $44,807 in the US and £40,953 in the UK.

Career progression can lead to senior management roles such as Head of Social Media or broader digital communications roles. Experience and professional development can also lead to opportunities in larger organizations or freelancing.