Learning Outcomes

In this free course, you will learn how to:

• Identify major social media platforms used for commerce
• Describe the benefits and challenges of using social media for commerce
• Create a content strategy tailored to social media commerce
• Apply best practices for using social media management tools effectively
• Analyse emerging trends like live shopping and augmented reality
• Create a unique and engaging brand identity on social media
• Identify ethical considerations in social media marketing