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Principles of Marketing Strategy
Intermediate Level

Principles of Marketing Strategy

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  • 4-5 Avg Hours
  • CPD Accredited
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Principles of Marketing Strategy

Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course.
Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principl... Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principles of marketing strategy, research, and models. You will study some modern-day marketing personalities to learn from, along with a strong focus on practicality, digital online application, theories, and real-life experiences.

What You Will Learn In This Free Course

  • Explain the first principles of mar...
  • Identify the six powers of persuasi...
  • Discuss customer profiles from the ...
  • List the various marketing tools th...
  • Explain the first principles of marketing
  • Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently
  • Discuss customer profiles from the point of view of customer demographics and psychographics
  • List the various marketing tools that you can use to conduct market research
  • Distinguish between marketing-driven and market-driven
  • Outline the process of conducting needs-based segmentation
  • Discuss marketing models, why they are important and how they fit into marketing strategy
  • Describe the anatomy and framework of growth loops
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Learner Reviews & Feedback For Principles of Marketing Strategy

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Dibuseng M. Alison Graduate
Liked this course this course
The course was enjoyable, and it was not rushed.
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Brenda S. Alison Graduate
Liked this course this course
This course is absolutely the best Alison course on marketing strategy. You can tell Mark Meyerson knows and has experience with the subject. It is so good that I'm going to take the course again! Highly recommended
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