Principles of Marketing Strategy

Name: Principles of Marketing Strategy
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Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Explain the first principles of marketing
Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently
Discuss customer profiles from the point of view of customer demographics and psychographics
List the various marketing tools that you can use to conduct market research
Distinguish between marketing-driven and market-driven
Outline the process of conducting needs-based segmentation
Discuss marketing models, why they are important and how they fit into marketing strategy
Describe the anatomy and framework of growth loops

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