The Elements of Entrepreneurial Success | Free Online Course | Alison

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The Elements of Entrepreneurial Success

This free online course sees business leaders offer their experience and advice on becoming an entrepreneur

Free Course
This free online entrepreneurship course will be of great interest to anyone who has ever wanted to start up their own company and become a success. The course, presented by a range of business leaders and Stanford professors, offers great insight into the worlds of entrepreneurship and venture capitalism and teaches the things you will need to know as you move forward with your start up company. So make sure you start your learning today.
  • Duration

    4-5 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






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This course begins by introducing the key elements entrepreneurs need if they are to be successful, from choosing investors carefully to hiring the right people and managing risk and reward. The course then moves on to talk about leadership and the difference between being a good and bad boss, as well as diving further into the critical skills an entrepreneur needs and detailing some of the biggest mistakes they make.

The course then moves on to take lessons from three business styles, Google, Guy Kawasaki and Endeavor. It explains why in the tech industry it’s important to build a user base before chasing money, how to make meaning in your company and the three facets of business. You will also learn why creativity can flourish under constraints and how to find evangelists for your business.

Finally, the course dives into the different types of organizational culture and whether it’s possible for one organization to contain elements of them all. You will also learn about the importance of aiming big in your entrepreneurial ventures and why so many of the most successful people in business started with an aim of changing the world. So don’t delay and start your learning journey today.

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Learning Outcomes

On successful completion of this course you will be able to:

  • Define what an entrepreneur is
  • List the four key elements of entrepreneurial ventures
  • List the hallmarks of a great boss
  • Discuss the biggest mistakes entrepreneurs make
  • Explain why learning from mistakes is important
  • Explain the career path one might take to becoming an entrepreneur
  • Explain the importance of defining your business's culture
  • List the five culture archetypes in business


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

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