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Introduction to Entrepreneurship, Career Success and Digital Skills

In this free online course, learn about the concepts and skills that are needed to become a successful entrepreneur.

Publisher: Paul Owusu Okyere
This free online entrepreneurship course will introduce you to the concept of entrepreneurship and will teach you exactly what you need to know about business planning, generating a business idea and the benefits of entrepreneurship. Explore the practicalities of website development, basic principles of career success, the importance of soft skills when interacting with people as well as the principles of marketing and blogging.
Introduction to Entrepreneurship, Career Success and Digital Skills
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation


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In this free online entrepreneurship certificate, you will learn about the fundamentals of entrepreneurship, such as how to become successful in your career, and the digitals skills that are helpful in today’s entrepreneurial market. The importance and limitations of entrepreneurship will be discovered as you go on a journey to learn about creativity, time management, the common mistakes that entrepreneurs make, how to avoid business pitfalls, and how to generate a business idea. It is fundamental to understand the environment that you are operating in as a business owner and the various topics also include analyzing the micro- and macro-environment. Practical skills are then discussed such as business management, -strategies and -communication and the all-important concept of marketing. 

Marketing is the most critical area to get right and connect with your potential customers and some basics you will learn are the marketing process, how to identify and evaluate marketing opportunities, how to do market research and segmentation of your target market along with the development of your unique marketing mix. Being successful in entrepreneurship requires technical skills but also a keen set of other skills such as diligence, devotion, determination, desire, discipline, active learning, problem solving, critical thinking, and time management, to mention a few. All of which are discussed in a practical, easy-to-understand way. Digital marketing is the next important topic which is extremely important to understand and master because of the age we live in today. The key themes you will study in this online entrepreneurship course include website development, Google Sites, HTML for various applications, and blogging fundamentals such as how to create a blog, the major uses of a blog, how to choose the right blogging platform, and identify the qualities of a successful blogger.

By the end of this course, you will have a strong understanding of the concept of entrepreneurship, career success, and modern digital skills to help you become a successful entrepreneur. Using business management, the internet and marketing fundamentals, you will learn how to set your business up and advertise your products and services to the right target audience using the right methods. If you are an aspiring entrepreneur who wants to become successful in your career, then you should seriously consider enrolling in this entrepreneurship education course that will take only three (3) hours of training.

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