Along with medical technologies, healthcare information technology, and the pharmaceutical industry, biotech forms one of the four sectors of biomedical industries. A rapidly evolving bioscience sector is generating new opportunities for small start-ups and biotechs.
The Road Less Traveled
Diverting from the relatively defined and secure path of research in academics or established biotechnology/pharmaceutical institutions to dive into a new venture comes with its risks and rewards. Academia demands a narrower focus that fosters understanding, while a start-up aims to develop an application, service, or product with medical or commercial value.
However, to gather team support, you need to bolster even the most brilliant research idea for a novel product by analyzing how the customer differentiates it, its delivery cost and time, patenting prospects, and regulations that may cause hiccups.
Driving Innovation
Pinpoint a start-up, and the chances are that it drives risky but innovative experimentation. If your experience, vision, and personality are conducive to a likely lack of stability, you can look forward to a challenging and exciting career as a Biomedical Entrepreneur. The need for innovation in research is continuously expanding and being fulfilled by various original and imaginative approaches.
Strategies of Large Companies
As large pharmaceutical companies downsize their R&D workforce in response to pricing and regulatory pressures, they seek to invest in and/or acquire smaller companies and focus their efforts on product marketing, sales, and distribution. This strategy supports large companies in their development efforts as their older products lose patent protection.
Another corporate strategy is to move the research efforts from the company R&D departments into academic settings, anticipating greater efficiency, and lower costs. In this model, universities generate and explore new ideas and innovative concepts, whereas the companies focus on funding and supporting clinical trials and other developments.
Other Routes to Biomedical Entrepreneurship
Individually or in collaboration with colleagues, principal investigators may form small satellite companies based on an idea or finding emerging from their laboratories or conversations. Some universities also produce their own companies to meet the demands for healthcare information technology or advances in personalized medicine. Cutbacks in state funding also kindle a start-up culture, as faculty spin out their very early technology to access different types of federal funding, such as small business grants.
Roles in a Small Biotech Company
A small start-up may be the perfect launching pad to gain experience in the successful establishment and operation of a company. The positions may vary, depending on the maturity and the nature of the company and its focus, and you may need to take on multiple roles.
Bench Scientists
They usually work on various projects such as target or assay development, chemical analysis or synthesis, data mining and prediction, instrumentation improvement, or systems optimization. Companies typically hire individuals with subject matter expertise (e.g., microbiomes and obesity) rather than generalized skills (e.g., protein chemistry).
While researching, bench scientists may also analyze data, publish results, and file patents, as part of a team. With increasing success, the bench scientist will decide whether to continue at the bench as a senior research scientist or move into a managerial or leadership position.
Group Leaders
Armed with the experience in leading a small group of researchers working together as a team, group leaders coordinate team efforts, evaluate results, and assign specific tasks to be undertaken. They must be experts on data and able to articulate the research findings clearly to senior managers.
Managers & Directors
Entrusted with overseeing the activities of multiple research teams, managers & directors typically set the goals of a project and monitor their achievement in terms of direction, budget, and timelines.
Effective and contextual data presentation to senior management is a crucial responsibility concerning business strategy and customer needs. They must also lead individuals through dramatic shifts in project funding or corporate strategy.
Personnel managers hire, supervise, and create an encouraging environment for the research groups. They liaise with external advisors/scientists or speak to investors, depending on the company’s size.
C-Level Positions
The leadership team of the company typically comprises the chief executive officer (CEO), the chief financial officer (CFO), and the chief scientific officer (CSO), or chief operating officer (COO).
Reporting to the board of directors, they establish the strategy for the company’s overall direction, formulate and revise business plans, fundraise, and respond to general market shifts and demands. Companies often receive the credit for success, but CEOs need to shoulder the blame for problems and failures, making the position highly visible and risky.
Founding Your Startup
An idea for a potential business venture may take root while you are employed in an academic setting or a company. As the founder and CEO of a startup, you must discharge wide-ranging responsibilities to see your venture through its various stages. You will also play many roles, beginning as the finance and operations officer as well as the primary “human resource.” You can decide whether to venture alone or bank on a savvy colleague or two.
Idea Evaluation
Your first step is to assess your idea for how competitive and fundable it is. To help you do this, you may seek the expert and objective counsel of a mentor, who may be a distinguished professor or supervisor and experienced entrepreneur.
Pitch Development
Using the support available, developing a compelling business strategy or pitch, and proposing it to potential team members and investors is your next step. The pitch is often a logical and engaging PowerPoint presentation that explains to potential stakeholders how you plan to implement your idea, making it profitable and worthwhile for each group.
The presentation may also support your application for a small business grant from the government. Ensure your business story (the special sauce) is sound and original and allows your enthusiasm and vision to shine through as they are critical to raising support for your startup.
Proof-of-Concept
Undertaking proof-of-concept activities helps validate your business concept. These activities are business-dependent and may include building prototype software, testing marketing hypotheses, continuing biological assays on drugs, developing patents, and accessing key people.
The overall goal is to win the confidence of investors and potential customers by demonstrating the proposal’s value, validity, and likely outcomes. Often, small angel investors or the state offer sums of money to support proof-of-concept work.
From Vision to Reality
Your venture will genuinely have begun when you acquire successful capital investment, enabling you to attract participation and begin to form a team that can make your vision a reality. Your investors may often serve as business advisors or board members to track budgets and progress against corporate goals. Putting together a scientific advisory board to provide technical balance and expertise will help you monitor and guide your research.
Give Back to Move Forward
Every Biomedical Entrepreneur should create research and education partnerships and facilitate collaborations among universities, companies, and investors. Make sure to help universities and start-ups identify talent and assess business strategies to promote entrepreneurship and innovation and improve the quality of life.
Serve as an advisor, mentor, or consultant for students, companies, and organizations. Join a local angel organization, scientific society, or entrepreneurial group that invests in creating and driving the biomedical community.
Follow Your Heart but Take Your Brain With You
Spend time with a diverse team of mentors in diverse settings. Ask for input on issues, pressure testing your assumptions, and leveraging their connections. Take advantage of local business or entrepreneurial networking and educational forums. Selective, quality, industry-focused conferences can also be valuable.
Learn how to introduce yourself in an engaging manner to valuable mentors and connections. Offer a contact or an idea of your own. Consider a transparent communication style. Investors, colleagues, mentees, and teammates often appreciate knowing your thought process.
Nothing Ventured Nothing Gained
Take that career risk. Choose a company offering broad opportunities rather than a large salary. Step out of your comfort zone to widen your knowledge and expertise. Appreciate that your first company is a start and not necessarily your destination.
Stay Optimistic...and Persevere
Optimism is the secret to staying motivated. A new venture will face numerous challenges, but a successful entrepreneur perseveres to meet them, focusing on the vision and pushing ahead despite obstacles. Keeping the big picture in mind keeps distractions at bay.
Remain Flexible...and Adapt
Confronted with setbacks, successful entrepreneurs flexibly adapt the venture to the changed circumstances with a new positioning, a different market, a revised business model, a new source of funding, and an alternative technology application. Seeking a challenging and conflicting inputs from advisors, investors, and colleagues is critical.
Stay Focused...and Balanced
When demoralized, the trick is not to force yourself to work but to figure out what it takes to get you back to a state where you want to work. Take a step back when you need it. Create a discipline around balancing friends/family and a passion for entrepreneurship.
Regulatory Rigors
Regulatory approval can be a long, expensive, and risky process for drugs and devices. However, traditional regulatory boards and authorities may not have jurisdiction over many health innovations. For example, a digital health app is not deemed a medical device but rather something that provides information and education to users. Internet neutrality plays a significant role in the design, development, and deployment of digital health technologies such as telemedicine, remote sensing, and medical information portals.
Money Matters
Reimbursement and payment for biomedical innovations often depend on getting high enough appropriate payment codes and third-party fees to generate a profit. Business models differ between the two and are continually changing. The amount of capital necessary to get a drug or device to market is frequently higher than that needed for health innovation.
Validate Your Business Model
The targeted customers vary depending on whether you are offering a biomedical or health product. The ability to validate your business model using the Lean Startup method (a scientific approach to creating and managing startups and getting the desired product to customers' hands faster) will vary and can be more challenging for biomedical innovators.
Many a Slip Between the Cup and the Lip
Biomedical entrepreneurship is risky., Unlike most digital health products and services, medical tech and biotech entrepreneurs must demonstrate clinical efficacy, involving expensive and time-consuming clinical trials, which fail in a substantial number of cases. A failed trial can sink the prospects of a product ever making it to the shelf.
An Entrepreneur’s Toolkit
Biomedical entrepreneurship often requires different skills than health entrepreneurship. For example, Biomedical Entrepreneurs must navigate intellectual property, regulatory, and reimbursement hurdles much higher than others, so they need the knowledge, skills, and abilities in those domains to confront the issues.
Digital health physician entrepreneurs rely on rapid technological innovation, speed to market and quick adoption and penetration, scaling quickly, to achieve a dominant market position. Consequently, medical marketing and social media skills are critical.
Ambition, confidence, and passion for your ideas & your company are vital to promoting your cause. You may need to deal with numerous questions or problems across the broad spectrum of the business (from science to personnel to workplace operation failures) - be strong-willed, resourceful, resilient, and even optimistic in the face of discouragement. Strategic planning and negotiation skills are indispensable. Consider enlisting a partner (perhaps a business partner) whose expertise complements your own and fills the gaps.
Potential Pros & Cons of Freelancing vs. Full-Time Employment
Being a freelance Biomedical Entrepreneur offers freedom regarding flexible schedules, working hours, and location. They have full ownership of the business and can afford selectivity in terms of the variety of projects and clients presented. While it has unlimited earning potential, it also has less stability and security, with inconsistent work and cash flow. There is more responsibility, effort, and risk involved. No paid holidays; sick/maternity/paternity leaves are almost unaffordable. There is the added pressure of a self-employment tax and no eligibility for unemployment benefits.
However, a full-time Biomedical Entrepreneur has access to company-sponsored health benefits, insurance, and retirement plans. They have job security with a fixed, reliable source of income and guidance from their bosses. However, they are susceptible to potential boredom and inability to pursue passion projects due to their lack of time or effort. With a lack of flexibility, ownership, and variety, there is also a need to budget extra money for commuting and attire costs.
When deciding between freelancing or being a full-time employee, consider the pros and cons to see what works best for you.