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Introduction to Entrepreneurship

Learn how Intellectual Property promotes and protects entrepreneurship for a happy life in this free online course.

Publisher: NPTEL
This free online course in entrepreneurship and innovation covers the various types of Intellectual Property that exist. You will learn how Intellectual Property protects technology for the benefit of entrepreneurship. Innovation is crucial in the business world. Discover the various types of innovation and Intellectual Property management processes. You will be taught about open innovation and the necessity to keep away from open competition.
Introduction to Entrepreneurship
  • Duration

    4-6 Hours
  • Students

    1,090
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

We live in a materialistic world, where people get wealthier and wealthier through entrepreneurship, an exciting, albeit daunting business. This course brings you to the core of entrepreneurship and innovation. Entrepreneurship is about organising people to achieve a common goal. Entrepreneurship consists of using proactive special leadership skills to influence people’s conduct to attain their objectives and society’s benefit. The entrepreneur knows how to optimise risk and innovate to take advantage of opportunities. They also know how to take personal responsibility to manage change within a dynamic environment. You will learn that entrepreneurs develop technology and protect it with Intellectual Property on their endeavouring way to success, which gives them a competitive advantage over their competitors.

Moreover, Intellectual Property laws are drafted so that both the entrepreneur and society benefit from the entrepreneur’s invention. You will be taught that patent and industrial design unquestionably protect the entrepreneur, along with trademark and copyright. Protection is safeguarded through various types of Intellectual Property strategies, including patent ticketing and cross-licensing. As you work through the course, you will learn that innovation is a must for an entrepreneur. Innovation includes production or adoption, assimilation, and exploitation of value-added novelty in economic and social spheres. Innovation is also about the renewal and enlargement of products, services, markets, development of new production methods, and establishing a new management system. Including process and outcome, you will notice that innovation is a technological change recent to both enterprise and the economy. This change has diffused into the economy and is adopted by firms. Innovation may be achieved through a three-step process: Idea selection, execution, and the value creation are guides to follow. Entrepreneurship-related terminologies will be addressed as you must understand the difference between both terminologies as a prospective entrepreneur.

Finally, you will learn two ways to classify innovation and innovation types under each section. Different presentations on Gmail are good examples of incremental innovation, whereas artificial intelligence is an excellent example of radical innovation. Explore the various case studies surrounding these classifications, which take into account the practical aspects of entrepreneurship. One of these case studies is Kiran Mazumdar Shaw, the Biocon founder and the first woman entrepreneur who won the EY World Entrepreneur of the Year 2020 award. This course will be of great interest to any person who wants to become business orientated or become a tycoon. Students, prospective entrepreneurs and leaders of start-up companies will find this course particularly interesting. Are you interested in refining your understanding of entrepreneurship? Why wait? Become a business magnate and start this course today!   

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