Learning Outcomes

In this free course, you will learn how to:

• Discuss how customers perceive price and value
• Recall how to add value that boosts margins, not costs
• Assess the justification for higher prices in a competitive market
• Identify what customers are willing to pay more for
• Discuss why pricing is important to potential investors
• Recognize which pricing model you should use for your business
• State common pricing mistakes
• Recognize price variables and their effects on pricing strategy
• Distinguish cost-based pricing from market-based and value-based pricing