An Introduction to Marketing

Name: An Introduction to Marketing
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Create and strengthen your customer relations to boost profit and productivity with this free online marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Discuss how organizations build strong customer relationships and customer value through marketing
Explain ‘marketing’ and the diverse factors driving its activities
Describe when marketing can be utilized to discover and satisfy consumer needs
Identify the three kinds of marketing organizations and their strategies
Outline the ‘planning’ phase of the strategic marketing process
Describe the marketing environment, ethical branding behaviour and the industry’s social responsibilities
Discuss the major psychological influences of marketing on consumer behaviour

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