The practices of eCommerce and businesses going digital have greatly revolutionized the world in the past two decades with the numerous developments in this area. Thus, people associated with eCommerce and the digital spaces are now taking more advanced and sophisticated approaches for enhancing their businesses. One of such approaches in this regard is social media marketing. It is evident that social media holds immense importance in today’s world. In its earlier days, people used social media to connect themselves with their relatives and friends. But now, social media is also being used as a marketing platform by almost all online businesses. Social media applications and platforms are a great source of branding, marketing and gathering an audience for these businesses. Thousands of online companies use various social media applications to enhance and improve their business practices. We can therefore say that learning the correct use of social media applications is essential for the growth and prosperity of any online business.

Keeping the importance of social media in mind, the publishers at Alison collaborated with the experts at Digital Partner, a premium digital marketing agency, to prepare this easy-to-understand social media marketing (SMM) course. It covers all the basics regarding the efficient use of social media platforms for online businesses. We present the details with vivid and captivating images, allowing you to engage at a greater level. We have divided this course into two modules, each containing three topics in terms of content. The first module regards basic concepts related to social media marketing. We discuss important terms in social media marketing, its essential pillars and various advertising methods used on social media platforms. Additionally, we investigate the multiple online platforms that can support a successful social media marketing campaign.

The second module examines various essential aspects of social media marketing. It explains multiple characteristics of social media marketing, including creating a social media marketing strategy and automated social media marketing practices. Moreover, this compilation of social media knowledge presents the methods of locating the right target audiences for online businesses and provides different data collection and compilation methods. Furthermore, you will learn about the social listening techniques for performing in-depth research on social media. In addition, we will discuss the unethical use of social media. Both modules contain a comprehensive summary that presents all the essential information concisely. Lastly, an assessment is provided at the end of this course to help you examine your progress. You can apply for an Alison certificate once you have completed this course successfully.