Globally the number of internet users increased from only 413 million in the year 2000 to over 4.6 billion at the start of 2021. Digital marketing and advertising helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and allows you to measure success on a daily basis. Digital marketing enables you to identify and target a specific audience and send that audience high-converting and personalized marketing messages. This free online digital marketing certificate begins by introducing you to location targeting: location-based marketing allows organizations to target consumers at a personal level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, or trends. This digital marketing course analyzes the difference between a demand-side platform and a supply-side platform with the aid of real-life examples of how to set up a campaign on these platforms. 

Beacon Marketing offers companies unique and interesting ways to engage with customers. With the aid of beacons, brands are growing their presence by creating multiple touchpoints. These touchpoints in turn help them implement proximity marketing and earn customer loyalty by providing personalized services to their customers. Retargeting allows you to keep your brand in front of your potential customers after they have left your website and you will learn all about how this important digital marketing concept works. Next up in this online marketing course, you will cover bid requests and research. The bid request is an essential part of the advertising environment and the exchange of information between publisher and advertiser is possible because of the bid requests. However, it is important for you as a publisher to understand the concept of ad bids thoroughly as nowadays many people use this concept to conduct fraudulent activities. AdBlocking is a software capability for blocking or altering online advertising in a web browser or an application and you will conclude this digital marketing training by learning about the history of AdBlocking, trends, and industry response to AdBlocking. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track. It also allows you to respond right away to positive or negative posts. All this is possible with Social Listening, by the end of this course you should be able to apply social listening in finding out what people are saying about your brand.

Knowing and understanding digital marketing basics is a critical part of any marketing plan. Given its highly technical nature, this online marketing course will help set you up for success by teaching you methods, techniques and practical applications of online marketing.