How to Generate Targeted Traffic from YouTube

YouTube Marketing: The Five Essential Steps

How to use YouTube to Generate Free Targeted Traffic – a free online course to boost your engagement

Digital Marketing
Free Course
This free online YouTube marketing course teaches you about the five essential steps to making YouTube a source of both website traffic and potential additional revenue. You will learn how YouTube marketing works and how to take advantage of the 'algorithm' to encourage YouTube to reward your videos with views. Learn how to create, upload, and optimise videos for maximum effectiveness in order to attract views, engagement, and more.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher

    Theo McArthur





View course modules


YouTube is a highly effective platform for promoting your own products, services, or even affiliate offers.  But it's also a medium for potentially earning an extra income through YouTube's 'Partner Program'. The Partner Program is where YouTube displays ads on videos, and where the video publisher gets paid as a result of users clicking on those ads with no additional effort.

This course explains how YouTube marketing works and shows you how to take advantage of the 'YouTube algorithm' to create videos that have the potential to get a lot of views and engagement. You will learn how to send traffic from YouTube to your website and how to tap into the Partner Program for an additional source of revenue

You will learn what YouTube 'wants' and how to take advantage of that, and you will discover which types of videos are inclined to get the most views and why.  All of this information will make you give you the confidence to develop an effective marketing campaign for your business bringing you better traffic, so why not start the course now!

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Learning Outcomes

Having completed this course, you will be able to:

  • Identify the videos that will encourage YouTube to send views.
  • Describe how to make videos that keep viewers engaged for longer.
  • Explain how to optimise videos for the search results.
  • Discuss the use a free extension to discover the best 'tags' for your video.
  • Explain how to direct traffic from YouTube to your website.
  • Discuss the set-up Playlists and their importance
  • Outline what makes compelling video titles.
  • Describe how to write video descriptions that tell YouTube what your video is about.
  • Explain how to create video thumbnail images for a high 'click through rate'.
  • Identify free online resource to research the most successful channels.
  • Explain how to set up your own channel.
  • List the steps in building a channel subscriber base.
  • Describe what the YouTube Partner Program is and how to apply


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