YouTube Marketing: The Five Essential Steps

Name: YouTube Marketing: The Five Essential Steps
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Learn about YouTube video marketing and how to generate free targeted traffic from this free online course.

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Learning Outcomes

Having completed this course, you will be able to:

Identify the videos that will encourage YouTube to send views.
Describe how to make videos that keep viewers engaged for longer.
Explain how to optimise videos for the search results.
Discuss the use a free extension to discover the best 'tags' for your video.
Explain how to direct traffic from YouTube to your website.
Discuss the set-up Playlists and their importance
Outline what makes compelling video titles.
Describe how to write video descriptions that tell YouTube what your video is about.
Explain how to create video thumbnail images for a high 'click through rate'.
Identify free online resource to research the most successful channels.
Explain how to set up your own channel.
List the steps in building a channel subscriber base.
Describe what the YouTube Partner Program is and how to apply

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