YouTube Marketing: The Five Essential Steps
Learn about YouTube video marketing and how to generate free targeted traffic from this free online course.Publisher: Theo McArthur
CertificationView course modules
YouTube is a highly effective platform for promoting your own products, services, or even affiliate offers. But it's also a medium for potentially earning an extra income through YouTube's 'Partner Program'. The Partner Program is where YouTube displays ads on videos, and where the video publisher gets paid as a result of users clicking on those ads with no additional effort.
This free online course will teach you how YouTube marketing works and how to take advantage of the 'YouTube algorithm' to create videos that have the potential to get more views and engagement. You will learn how to send traffic from YouTube video to your website and how to tap into the Partner Program for an additional source of revenue
Next, you will learn what YouTube 'wants' and how to take advantage of that, and you will discover which types of videos are inclined to get the most views and why. Studying this online course will help you get the confidence to develop an effective social media marketing campaign for your business, and will help you bring more traffic to the landing page of your website and the videos on your youtube channel. Enroll in this online course today, and start learning about youtube marketing.Start Course Now
Introduction to YouTube Marketing
Step 1 - Understanding the YouTube 'Algorithm'
Step 2 - Setting up Your YouTube Channel
Step 3 - YouTube Tags and Video Descriptions
Step 4 - Uploading and Optimising a Video
Step 5 - Monetising Videos Through the YouTube Partner Program
Having completed this course, you will be able to:
- Identify the videos that will encourage YouTube to send views.
- Describe how to make videos that keep viewers engaged for longer.
- Explain how to optimise videos for the search results.
- Discuss the use a free extension to discover the best 'tags' for your video.
- Explain how to direct traffic from YouTube to your website.
- Discuss the set-up Playlists and their importance
- Outline what makes compelling video titles.
- Describe how to write video descriptions that tell YouTube what your video is about.
- Explain how to create video thumbnail images for a high 'click through rate'.
- Identify free online resource to research the most successful channels.
- Explain how to set up your own channel.
- List the steps in building a channel subscriber base.
- Describe what the YouTube Partner Program is and how to apply
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