Learning Outcomes

After completing this course you will be able to: 

• Define what marketing is
• Differentiate between the different types of marketing
• Evaluate a real-life case study in terms of case methods
• Explain a company's market environment
• Discuss what contributes to consumer buying behaviour
• Discuss market segmentation and variables
• Explain the different models which aid in analysing the market
• Discuss the process of developing a market strategy statement
• Discuss the advantages of a strong brand
• Explain channel management and channel flow
• Explain how advertising is used in marketing communication
• Discuss important aspects of a corporate strategy and make recommendations