Diploma in Integrated Marketing Management| Free Online Course| Alison

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Diploma in Integrated Marketing Management

Study how to integrate strategies, processes, technologies and people across the marketing ecosystem in this course.

Free Course
This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.
  • Duration

    10-15 Hours
  • Certification

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This free online course will teach you the crucial fundamentals of integrated marketing management (IMM) and how it is used to influence consumer markets. ‘Marketing’ is a concept that dates back to the early traders and is an important aspect of creating a business and building a brand. The course covers marketing practices and principles, and integrates these important skills into real-world applications. It kicks off by introducing you to the evolution of marketing.

Next, you will look at the role of marketing today and the meaning of marketing management. Learn more about how consumer behaviours impact your market strategy and how to segment the target market, based on the goals of your company. This will also include learning about the marketing environment, which plays a vital role in how to make decisions for a company.

Finally, the course covers essential aspects of products and pricing strategies, and how these can impact your brand image. You will learn the importance of creating a strong brand and how communications can affect your brand image even more. This course will interest those in marketing, human resources management or any other area of communications like public relations or digital marketing. Start this course now and gain an understanding of integrated marketing management today to develop your skills in this fascinating field.

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Introduction to Marketing

Introduction to Case Analysis

Strategic Marketing

Understanding the Marketing Environment

First Assesment

Products and Pricing

Branding and Communication

Sales and Marketing

Case Studies

Second Assesment

Course assessment

Learning Outcomes

After completing this course you will be able to: 

  • Define what marketing is
  • Differentiate between the different types of marketing
  • Evaluate a real-life case study in terms of case methods
  • Explain a company's market environment
  • Discuss what contributes to consumer buying behaviour
  • Discuss market segmentation and variables
  • Explain the different models which aid in analysing the market
  • Discuss the process of developing a market strategy statement
  • Discuss the advantages of a strong brand
  • Explain channel management and channel flow
  • Explain how advertising is used in marketing communication
  • Discuss important aspects of a corporate strategy and make recommendations


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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