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Diplôme en gestion intégrée du marketing
Intermediate Level

Diplôme en gestion intégrée du marketing

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  • CPD Accredited
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  1. Entreprises
  2. Gestion
  3. Diplôme en gestion intégrée du marketing

Diplôme en gestion intégrée du marketing

Étudiez comment intégrer les stratégies, les processus, les technologies et les personnes dans l'écosystème marketing dans ce cours.
Ce cours en ligne gratuit vous enseignera les principes fondamentaux de la gestion intégrée du marketing (IMM) et son impact sur le marché de la consommation. Il commence par vous présenter l'histoire du ... Ce cours en ligne gratuit vous enseignera les principes fondamentaux de la gestion intégrée du marketing (IMM) et son impact sur le marché de la consommation. Il commence par vous présenter l'histoire du marketing et les différents concepts du marketing contemporain. Vous analyserez les modèles comportementaux, les stratégies et la gestion des consommateurs dans le contexte de différentes marques et publicités.
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What You Will Learn In This Free Course

  • Define what marketing is...
  • Differentiate between the different...
  • Evaluate a real-life case study in ...
  • Explain a company's market environm...
  • Define what marketing is
  • Differentiate between the different types of marketing
  • Evaluate a real-life case study in terms of case methods
  • Explain a company's market environment
  • Discuss what contributes to consumer buying behaviour
  • Discuss market segmentation and variables
  • Explain the different models which aid in analysing the market
  • Discuss the process of developing a market strategy statement
  • Discuss the advantages of a strong brand
  • Explain channel management and channel flow
  • Explain how advertising is used in marketing communication
  • Discuss important aspects of a corporate strategy and make recommendations
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Course Modules
Course Description
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Module

Introduction to Marketing

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles th... Read More This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business. Read Less
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Module

Introduction to Case Analysis

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment... Read More This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis. Read Less
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Module

Strategic Marketing

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and ... Read More This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed. Read Less
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Module

Understanding the Marketing Environment

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as diffe... Read More This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing. Read Less
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Module

First Assesment

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Module

Products and Pricing

This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspec... Read More This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products. Read Less
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Module

Branding and Communication

This module talks about different elements of a business's brand, what it means to have a strong brand and the different channels which communicate these elements. This module also... Read More This module talks about different elements of a business's brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels. Read Less
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Module

Sales and Marketing

This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showi... Read More This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showing you the real-world application of the aspects that were covered. Read Less
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Module

Case Studies

This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module i... Read More This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module is important for applying the skills which you have learnt into real examples. Read Less
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Second Assesment

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Module

Course assessment

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Knowledge & Skills You Will Learn

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Learner Reviews & Feedback For Diplôme en gestion intégrée du marketing

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Joseph Kwame A. Alison Graduate
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The course has helped me as a consultant in offering professional advice in the field of marketing. It has enhanced my professional career.
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Asma A. Alison Graduate
loved this course
ITS GOOD LAERN I LIKE IT GOOD JOOB I WILLE WIN WITH ALISON
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