Email marketing offers businesses one of the most effective ways to reach their target audience. This digital marketing course teaches you how to create an email marketing strategy that drives engagement, boosts conversions and grows your business. We explain how to build an email list, craft compelling subject lines and create irresistible offers for your subscribers. The course is designed for beginners and seasoned marketers alike and offers practical advice you can use to create successful digital marketing and branding strategies.

We begin by highlighting the major benefits of email marketing. We then show you how to track certain metrics to gauge the success of your email campaign and make adjustments when necessary. The course explains how to build stronger relationships with your audience to increase customer loyalty and turn more leads into conversions. Of course no marketer wants their emails to be flagged as ‘spam’ by spam filters. We demonstrate how to avoid spam filters to reach your intended audience.

This digital marketing course then explains how to use multivariate testing to help you choose which email content to use for your business. Whether you're looking to promote your brand, sell products online or grow an audience, the art of email marketing can take your business to the next level. This digital marketing course provides a solid understanding of the key principles and practices of email marketing for business success. Sign up to learn how to write compelling email marketing campaigns that beat the spam filter and reach your target audience.