Beginner Level
Marketing Management - Analyzing Competitors and Customers
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CPD Accredited
Marketing Management - Analyzing Competitors and Customers
Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own product... Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
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Learner Reviews & Feedback For Marketing Management - Analyzing Competitors and Customers
Very informative and very helpful for working professionals to upskill themselves.
This course really helped me now i am learning and experience thereof
Nadine Felecia knock out G. ![]()
Alison Graduate
Alison Graduate I enjoyed this course and it really helped I to define the objectives of marketing and to describe ways to analyse a company’s marketing strategy which outline different strategies for marketing.
Khant Ko Ko K. ![]()
Alison Graduate
Alison Graduate the course is very interesting!
Olawale O. ![]()
Alison Graduate
Alison Graduate Very insightful and professional. I was particularly intrigued with the way the lectures merged PESTEL & SWOT Analysis together and the relationship with competition dynamics.
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