CertificationView course modules
This free Alison course, Marketing Management - Analyzing Competitors and Customers, will teach you about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business.
The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.
Next, you will be introduced to the PESTEL framework - how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that are used to analyze competitors and customers.
This course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment.Start Course Now
Having completed this course you will be able to:
• Discuss important features of competitor analysis
• Define the objectives of marketing
• Describe ways to analyse a company’s marketing strategy
• Outline different strategies for marketing
• Discuss the different factors of the PESTEL framework
• Discuss SWOT Analysis
• Outline what is involved in competitive analysis
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.