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Marketing Management - Analyzing Competitors and Customers - Revised

Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.

Marketing Management
Free Course
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

This course will first introduce you to the important features of competitor analysis. You will study the objectives of marketing including the engagement in activities that perform a socially and economically useful exchange, development of a marketing organization, and earning sufficient surplus/profit to survive and grow. You will also learn how to analyze a company’s marketing strategy as well as study the different strategies of marketing.

The PESTEL analysis is a framework or tool used to analyze and monitor the external marketing environment factors that have an impact on an organization. It stands for Political, Economic, Social, Technological, Environment, and Legal. Changes in any of these aspects of the framework have the potential to impact the entire business. This course will discuss the different factors of the PESTEL framework and also of SWOT analysis.

The course will then introduce learners to the important features of competitor analysis and explain how competitor analysis fits into a company's overall objectives. Upon the completion of this course, you will have learned about core business processes and competencies, how SWOT analysis can help your business analyze itself with its competitors, and other methods used to analyze competitors and customers, so make sure to check it out.

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Learning Outcomes

Having completed this course you will be able to:


• Discuss important features of competitor analysis


• Define the objectives of marketing


• Describe ways to analyse a company’s marketing strategy


• Outline different strategies for marketing


• Discuss the different factors of the PESTEL framework


• Discuss SWOT Analysis


• Outline what is involved in competitive analysis

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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