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Gestion du marketing-Analyse des concurrents et des clients

Gestion du marketing-Analyse des concurrents et des clients

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Gestion du marketing-Analyse des concurrents et des clients

Mieux comprendre le rôle de l'analyse compétitive en utilisant les cadres PESTEL et SWOT dans le marketing.
L'analyse concurrentielle aide une organisation à identifier ses concurrents et à �... L'analyse concurrentielle aide une organisation à identifier ses concurrents et à évaluer leurs stratégies. Cela permet aux organisations de déterminer les forces et les faiblesses des concurrents par rapport à leurs propres produits ou services. Ce cours vous enseignera le rôle de l'analyse concurrentielle dans le marketing, les principales stratégies commerciales à l'origine du marketing, et l'importance de l'analyse et de la comparaison de votre entreprise avec vos concurrents.

In This Free Course, You Will Learn How To

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