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Marketing Management - Capturing Marketing Insights - Revised

Learn how organizations conduct research in order to aid in their marketing efforts, with this free online course.

Marketing Management
Free Course
A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision-makers. This course will teach you the functions of marketing information systems and their different components. You will also study the different types of market research and the marketing research process, along with its methods and techniques.
  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. This course will first teach you the steps in the marketing research process. You will study its four components and look into the important sources of information for the internal reporting system. The course will then discuss data mining, including the patterns that can be mined, the sources of competitive intelligence, collaborative filtering, and content filtering.

Marketing research is a systematic and objective process which involves identification, collection, analysis, dissemination, and application of information. This course will discuss problem identification research and problem-solving research. You will study the three types of marketing research firms, the problem definition process, the two types of research design, and the two types of data. You will also study exploratory research design, the different forms of projective techniques, ethnography, and more.

The Marketing information system serves company managers as well as external partners and must balance needs against feasibility. Upon the completion of this course, you will have a better understanding of the marketing information system and its importance for marketing decision-makers within a company. You will learn about the essential components that make up a marketing information system and learn how an organization can gain important information that is helpful for making marketing decisions. Check out the course, and gain these helpful insights, today!

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Learning Outcomes

Having completed this course you will be able to:


  • Define a marketing information system
  • Describe the components of a marketing information system
  • Outline the marketing research process
  • Examine the Marketing Decision Problem
  • Describe the Marketing Research Problem
  • Compare different types of marketing research
  • Discuss exploratory research methods and techniques

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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