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      Marketing Management - Capturing Marketing Insights

      Marketing Management - Capturing Marketing Insights

      Enrolled1.5-3 Hours (Contains Video)
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      1. Marketing Management - Capturing Marketing Insights
      • Beginner Level

      Marketing Management - Capturing Marketing Insights

      Learn how organizations conduct research in order to aid in their marketing efforts, with this free online course.

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      Marketing Management - Capturing Marketing Insights
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      Learning Outcomes

      In this free course, you will learn how to:

      • Define a marketing information system
      • Describe the components of a marketing information system
      • Outline the marketing research process
      • Discuss the Marketing Research Problem
      • Compare different types of marketing research
      • Discuss exploratory research methods and techniques
      • Review the Marketing Decision Problem

      Knowledge & skills you will learn

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