Marketing Management - Capturing Marketing Insights - Revised

Marketing Management
Free Course
Marketing Management - Capturing Marketing Insights describes the process of gaining important information by organizations for making marketing decisions from the marketing information system and its essential components, and the marketing research process, techniques, and problems.
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  • Duration

    2-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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Learn about how an organization can gain important information that is helpful for making marketing decisions by studying the course Marketing Management - Capturing Marketing Insights. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.

The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system. Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.

This course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.

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Learning Outcomes

Having completed this course you will be able to:

  • Define a marketing information system
  • Describe the components of a marketing information system
  • Outline the marketing research process
  • Examine the Marketing Decision Problem
  • Describe the Marketing Research Problem
  • Compare different types of marketing research
  • Discuss exploratory research methods and techniques


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