Tourism - Marketing and Promotion

Name: Tourism - Marketing and Promotion
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Learn how to create a professional and effective tourism marketing campaign, with this free online course.

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Learning Outcomes

Having completed this course you will be able to:

List and explain the five main challenges to promoting tourism
Identify the three target audiences of tourism promotion
Summarise how tourism promoters can create campaigns that appeal to intermediaries and customers
Describe the methods of advertising commonly used to promote tourism
Discuss the various challenges facing tourism promoters
Outline the advantages and disadvantages of various advertising methods
List and explain the six stages of the customer buying process.
Describe how the customer buying process influences the objectives of tourism promotion campaigns

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