Digital marketing involves using email, social media and other digital technologies to promote your products and services to increase revenues and brand loyalty. This course outlines ways to divide customers into groups to cater to their wants, needs and interests by clustering customers with similar characteristics. It explains how a range of products may appeal to market segments and the marketing data collection methods to increase campaign success. It explores the role of marketing and the use of marketing key performance indicators.

The course then establishes the factors for assessing the cost and value of marketing activities, detailing the significance of brand and reputation to sales performance. We help identify the characteristics of Socially Responsible Marketing (SRM) and consumer actions to promote sustainable marketing. We study the history of digital marketing with the four Ps of marketing, including its advantages and disadvantages. We discuss types of targeted digital marketing campaigns highlighting the pricing models for online advertisements like Pay Per Click (PPC).

Finally, we teach you how to manage your relationships with customers through a Customer Relationship Management (CRM) system, laying out the potential uses of CRM. You'll discover the benefits of CRM and how to use it before equipping you with the skills to maintain the currency and accuracy of digital databases. We explain the benefits and drawbacks of different tracking systems. We discuss the advantages of digital technologies, the data cleansing for individuals and businesses. Why wait? Start learning how to market your product or services online!