Value-Based Content Creation Strategy

Name: Value-Based Content Creation Strategy
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Learn how to create exclusive value-based content to drive engagement in this free online digital marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Recognise the value of content themes in guiding online posts and connecting with customers
Discuss the role of a content strategy in conveying brand values and achieving business goals
Define ‘content inventory’ and identify content gaps to address weaknesses and align with business goals
Explain how to test and measure the effectiveness of your content in relation to the established goals and metrics
List the various tools used to track shares, comments, leads and sales, including social listening tools
Summarise the concept of scaling your content through different levels: micro, base and hero
Discuss how to foster audience engagement and participation through techniques like contests and user-generated content

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