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      Pricing and Marketing Mix Models in Marketing Analytics

      Pricing and Marketing Mix Models in Marketing Analytics

      Enrolled15-20 Hours (Contains Video)
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      1. Pricing and Marketing Mix Models in Marketing Analytics
      • Beginner Level

      Pricing and Marketing Mix Models in Marketing Analytics

      Master effective pricing and marketing mix model techniques in marketing analytics in this free online course.

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      Pricing and Marketing Mix Models in Marketing Analytics
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      Learning Outcomes

      In this free course, you will learn how to:

      • Explain the concept of pricing in marketing analytics
      • Describe how to solve pricing problems with different strategies
      • Analyze the application of price-based segmentation
      • Explain the concept of macro-level cost analysis in marketing mix models
      • Describe the concept of the linear model in marketing mix models
      • Analyze the impact of different advertising models in the marketing process

      Knowledge & skills you will learn

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