Pricing and Marketing Mix Models | Free Online Course | Alison
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Pricing and Marketing Mix Models in Marketing Analytics

Master effective pricing and marketing mix model techniques in marketing analytics in this free online course.

Marketing
Free Course
Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
  • Duration

    4-5 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

Pricing and Marketing Mix Models in Marketing Analytics is a free online course that offers a comprehensive guide to understanding various marketing mix models, pricing, as well as different advertising models in marketing analytics. It will teach you how to solve pricing problems with different strategies, as well as how to use the power block pricing approach. Begin with an analysis of the skimming method of pricing and how it can be used to solve real-life problems in marketing analytics.

Next, you will learn about features of power block pricing, as well as how the power or electricity-based companies use it in their daily business activities. You will study the features of the markdown and dynamic pricing approach, as well as how some important business marketing decisions can be made with it. Then you will discuss diverse advertising models and how to use the macro-level cost analysis in marketing mix models. You will also analyze various strategies that can be adapted to support the power block strategy. Finally, master the use of macro-level cost analysis.

This free online course provides practical knowledge and numerous applications of pricing, market mix models, macro-level cost analysis a well as power-block pricing approach to ensure a great learning experience throughout. It will be of significant interest to anyone interested in using marketing analytics to upgrade their knowledge of ecommerce.

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Learning Outcomes

Upon completion of this course, you should be able to:



  • Explain the concept of pricing in marketing analytics



  • Describe how to solve pricing problems with different strategies



  • Analyze the application of price-based segmentation



  • Explain the concept of macro-level cost analysis in marketing mix models



  • Describe the concept of the linear model in marketing mix models



  • Analyze the impact of different advertising models in the marketing process


Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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