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Diploma in Marketing Analytics
Beginner Level

Diploma in Marketing Analytics

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  • 15-20 Avg Hours
  • CPD Accredited
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Diploma in Marketing Analytics

Learn how to use different techniques in marketing analytics and market mix models in this free online course.
Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demand... Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demands and needs as well as wants on consumer behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skills to the next level.

What You Will Learn In This Free Course

  • Identify the influence of key marke...
  • Explain the utilization of R progra...
  • Analyze the concept of customer seg...
  • Identify the marketing mix models i...
  • Identify the influence of key marketing concepts in marketing analytics
  • Explain the utilization of R programming in marketing analytics
  • Analyze the concept of customer segmentation and target positioning
  • Identify the marketing mix models in analytics
  • Explain the recommendation engine and retail analytics
  • Describe the importance of the customer-churn approach in marketing analytics
  • Analyze the applications of text mining in marketing analytics
  • Explain the concept of sentiment analytics and the use of Naive Bayes classifiers for sentiment mining
  • Identify social network analysis to create connections between people and their business decisions
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