Marketing Analytics | Free Online Course | Alison

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Diploma in Marketing Analytics

Learn how to use different techniques in marketing analytics and market mix models in this free online course.

Free Course
Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about the recommendation engines and the influence of demands and needs as well as wants on consumer's behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skill to the next level.
  • Duration

    15-20 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


Diploma in Marketing Analytics is a free online course that offers a comprehensive guide to understanding the functions of different marketing mix models. This course will teach you how to use R programming, do social network analysis, and master other models for effective marketing analysis. It begins with a breakdown of consumers' wants and R programming, and how it can be used to solve real-life problems in marketing analytics.

Next, you will learn about customer segmentation and targeting positioning, along with geographical segmentation. You will also study demand focusing, pricing and major predictors of sales in marketing analytics. Then you will discuss the advertising models and how to use macro-level cost analysis in marketing mix models. Analyze situations where market decisions affect customers and study the recommendation engines and retail analytics in the marketing process. Finally, look into filtering and the features of collaborative filtering in marketing analytics.

This free online course provides practical knowledge and numerous applications of recency, frequency, monetary (RFM) value; market basket analysis; interactive dashboard creation as well as the customer-churn approach to ensure a great learning experience throughout. It will be of significant value to anyone interested in harnessing marketing analytics for personal or professional use. Start your next learning journey by registering for this course and upgrade your marketing analytics skills.

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Introduction to R Programming

Consumers Wants

Segmentation, Targeting and Positioning

Demand Focusing and Pricing

Understanding Pricing

Marketing Mix Models and Advertising Model

Diploma in Marketing Analytics - First Assessment

Recommendation Engine and Retail Analysis

RFM and Market Basket Analysis

Customers Churn and Customer Service Value

Text Mining and Sentiment Analytics

Sentiment Analytics

Social Network Analysis and Excel Dashboard

Diploma in Marketing Analytics - Second Assessment

Course assessment

Learning Outcomes

Upon completion of this course, you should be able to:

  • Identify the influence of key marketing concepts in marketing analytics
  • Explain the utilization of R programming in marketing analytics
  • Analyze the concept of customer segmentation and target positioning
  • Identify the marketing mix models in analytics 
  • Explain the recommendation engine and retail analytics
  • Describe the importance of the customer-churn approach in marketing analytics
  • Analyze the applications of text mining in marketing analytics
  • Explain the concept of sentiment analytics and the use of Naive Bayes classifiers for sentiment mining
  • Identify social network analysis to create connections between people and their business decisions


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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