Diploma in Global Marketing Management

Name: Diploma in Global Marketing Management
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This free online course helps multinational companies get exposed to foreign investment opportunities.

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Learning Outcomes

Upon successful completion of this course, you should be able to:

Explain the benefits, advantages and disadvantages of globalization.
Discuss the historical role of US dollar and the development of today's international monetary system.
Explain market size assessment and the new market information technologies.
Distinguish between standardization versus customization.
Discuss multinational diffusion and how to develop new products for global markets.
Describe the cross cultural negotiation.
Identify the various free trade zones, International distribution channels and retailing.
Explain how to market in emerging markets.

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