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Advanced Diploma in Global Marketing Management
This free online course helps multinational companies get exposed to foreign investment opportunities.
Description
This free Online course on Global Marketing Management begins with why global marketing is imperative and how globalization of market leads to convergence and divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies both large and small because most sell output to secure supplies from foreign countries.
Many companies also compete against products and services that come from abroad. Thus most managers regardless of industry or company size need to approach their operating strategies from a global perspective. In view of the above this course provides a fresh up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market.
The course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.
Start Course NowModules
Globalization
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Globalization - Learning Outcomes
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Globalization Part 1
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Globalization Part 2
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The External Environment
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The General Agreement on Tariffs and Trade (GATT)
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Regional Trading Arrangements
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Globalization - Lesson Summary
Global Marketing Management
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Global Marketing Management - Learning Outcomes
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International Monetary System
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Financial Environment
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Cultural Issues and Buying Behavior
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Culture and Marketing Mix
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Political Environment
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Global Marketing Management - Lesson Summary
Global Marketing Research
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Global Marketing Research - Learning Outcomes
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International Laws, Agreements and Local Legal Environment
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Global Marketing Research
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Market Size Assessment
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Reasons for International Marketing Segmentation
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Developing a Competitive Strategy
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Global Marketing Research - Lesson Summary
Global Marketing Strategies
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Global Marketing Strategies - Learning Outcomes
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Effect of Information Technology on Global Competition
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The Interface of R&D Operations and Marketing
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Market Selection Entry Modes
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Timing of Entry and Exit Strategies
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Global Product Strategy
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Global Marketing Strategies - Lesson Summary
Global Marketing Management - First Assessment
Global Pricing : Marketing Products and Services
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Global Pricing : Marketing Products and Services - Learning Outcomes
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Multinational Diffusion
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Branding Strategies and Product Lines
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Product Piracy
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Pricing
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Global Pricing and Currency Movements
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Global Pricing : Marketing Products and Services - Lesson Summary
Communicating with the World Consumer
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Communicating with the World Consumer - Learning Outcomes
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Communicating with the World Consumer
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Choosing and Coordinating and Advertising Agency
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Market Entry Options in Sales Force Strategy
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Cross Cultural Negotiation and Expatriates
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Global Logistics and Distribution Part 1
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Communicating with the World Consumer - Lesson Summary
Export and Import Management
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Export and Import Management - Learning Outcomes
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Global Logistics and Distribution Part 2
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Exporting Management
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Mechanics of Exporting
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Government Role in Promoting Exports and Mechanics of Importing
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Planning, Organization and Control of Global Marketing Operations
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Export and Import Management - Lesson Summary
Emerging Markets and the Internet
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Emerging Markets and the Internet - Learning Outcomes
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Global Brand Management and Organizational Structure
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Emerging Markets
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Product Policy, Pricing & Communication Strategy and Distribution Challenge
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Global Marketing and the Internet Part 1
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Global Marketing and the Internet Part 2
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Emerging Markets and the Internet - Lesson Summary
Global Marketing Management - Second Assessment
Course assessment
Learning Outcomes
Upon successful completion of this course, you should be able to:
- Explain the benefits, advantages and disadvantages of globalization.
- Discuss the historical role of US dollar and the development of today's international monetary system.
- Explain market size assessment and the new market information technologies.
- Distinguish between standardization versus customization.
- Discuss multinational diffusion and how to develop new products for global markets.
- Describe the cross cultural negotiation.
- Identify the various free trade zones, International distribution channels and retailing.
- Explain how to market in emerging markets.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Diplomas for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping
All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.
