This free Online course on Global Marketing Management begins with why global marketing is imperative and how globalization of market leads to convergence and divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies both large and small because most sell output to secure supplies from foreign countries.

Many companies also compete against products and services that come from abroad. Thus most managers regardless of industry or company size need to approach their operating strategies from a global perspective. In view of the above this course provides a fresh up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market.

The course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.