Global Marketing Management | Free Online Course | Alison
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Advanced Diploma in Global Marketing Management

This free online course helps multinational companies get exposed to foreign investment opportunities.

Marketing Management
Free Course
This free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events, competition affect almost all companies both large and small. Most companies sell output to and secure supplies from foreign countries.
  • Duration

    15-20 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

This free Online course on Global Marketing Management begins with why global marketing is imperative and how globalization of market leads to convergence and divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies both large and small because most sell output to secure supplies from foreign countries.

Many companies also compete against products and services that come from abroad. Thus most managers regardless of industry or company size need to approach their operating strategies from a global perspective. In view of the above this course provides a fresh up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market.

The course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business. 

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Modules

Globalization

Global Marketing Management

Global Marketing Research

Global Marketing Strategies

Global Marketing Management - First Assessment

Global Pricing : Marketing Products and Services

Communicating with the World Consumer

Export and Import Management

Emerging Markets and the Internet

Global Marketing Management - Second Assessment

Course assessment

Learning Outcomes

Upon successful completion of this course, you should be able to:


  • Explain the benefits, advantages and disadvantages of globalization.
  • Discuss the historical role of US dollar and the development of today's international monetary system.
  • Explain market size assessment and the new market information technologies.
  • Distinguish between standardization versus customization.
  • Discuss multinational diffusion and how to develop new products for global markets.
  • Describe the cross cultural negotiation.
  • Identify the various free trade zones, International distribution channels and retailing.
  • Explain how to market in emerging markets.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.

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