Learning Outcomes

In this free course, you will learn how to:

• Define the concept of fundraising
• Discuss the steps for arranging a successful fundraising events
• Summarise the tools and resources that can help in fundraising
• Describe the marketing approach and how to develop effective messaging
• Outline the importance of the mediums and storytelling in charity
• Indicate various strategies for meeting fundraising goals
• Identify the methods for developing volunteer involvement and leadership
• Relate the importance of corporate partnerships and sponsorships in fundraising
• Recognise the different types of risks of charitable activity
• Explain the legal responsibilities of charitable organisations