Introduction to Public Relations - Revised
CertificationView course modules
The course begins by showing you a public relations case study, specifically the PR policies during the Teamsters strike on UPS. You will then explore the function of public relations in the modern world and look at the origins of public relations in the United States. You will see the resulting PR models which have emerged and how these models apply to modern PR. These will include Grunig & Hunt's 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models.
Next, you will see how the PR function has split into several sub functions over the years. These include the corporate and agency sub functions. You will discuss the strategic management functions and roles of PR as well as the importance of a PR representative at the highest level of a business. You will cover the organizational elements of a PR department including the role of PR managers within organizations and their relationship to advisory and strategic boards.
This course will be of great interest to professionals who work in the area of PR and communications and would like to learn more about the different functions and sub-functions of PR. It will also be of interest to learners who would like to learn more about the role of PR within the modern business environment. So, try out the course for yourself and start building your PR career today!
Having completed this course you will be able to:
- Define the field of public relations
- Define the function of public relations
- Define the characteristics of several PR models
- Describe several prominent sub functions in the PR field
- Discuss strategic thinking in relation to PR
- Define the management role of PR
- Discuss the importance of a PR representative at the highest level of a business
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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2 months ago
I learnt a lot and had fresh perspectives about how organisations communicate with their publics. This is recommended for industry practitioners and fresh hires alike