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Foundations of Public Relations
Beginner Level

Foundations of Public Relations

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  • 3-4 Avg Hours
  • CPD Accredited
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Foundations of Public Relations

Get your Public Relations career on track with this short free online course.
Public Relations can essentially be described as the art of maintaining better relations between the public and organizations. This free online course will explain where this important function fits in organi... Public Relations can essentially be described as the art of maintaining better relations between the public and organizations. This free online course will explain where this important function fits in organizations' marketing and communications strategies. We will provide you with a comprehensive view its various theoretical models and the fundamental approaches. By the end of this three-hour course, you will have a solid understanding of PR.

What You Will Learn In This Free Course

  • Define the term 'Public Relations'...
  • Explain the importance of Public Re...
  • Recall the purpose and role of an o...
  • Explain the various models and appr...
  • Define the term 'Public Relations'
  • Explain the importance of Public Relations through a case study about UPS
  • Recall the purpose and role of an organization's C-Suite in PR strategies
  • Explain the various models and approaches of Public Relations
  • Indicate the function of management and Public Relations
  • Discuss the factors for excellent Public Relations
  • Describe the theories of organizational effectiveness
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